Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 24, 2009
Face off: HP asks users to express themselves
In what seems to be yet another example of brands using user-generated content (UGC) for brand campaigns, HP has launched its new project, titled 'You on You'. Essentially a contest, 'You on You' invites entrants from around the world to create and share videos that express who they are, without showing their faces and expressing themselves just with their hands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
Feb 05, 2024
Real Madrid partners with HP
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
8 hours ago
Numero Uno charts a renewed path after operational ...
Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
11 hours ago
The new frontier in brand storytelling
IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
Advertising
12 hours ago
Cross-screen analysis reveals major incremental ...
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
12 hours ago
The Family Man S3 drives expansive multi-platform ...
Amazon Prime Video and WPP OpenDoor executed a multi-platform rollout for The Family Man Season 3, integrating the series into everyday viewer environments.
