you on you
Aug 24, 2009
Face off: HP asks users to express themselves
In what seems to be yet another example of brands using user-generated content (UGC) for brand campaigns, HP has launched its new project, titled 'You on You'. Essentially a contest, 'You on You' invites entrants from around the world to create and share videos that express who they are, without showing their faces and expressing themselves just with their hands.
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