Fabindia has announced the appointment of Lowe Lintas as its creative agency post a multi-agency pitch. The agency's Delhi office will handle the account.
Karan Kumar, head of brand and marketing – Fabindia Overseas, said, “We are delighted to engage with the extremely talented team at Lowe Lintas. Since inception, Fabindia’s vision has been to sell high-quality products, produced by the rural crafts persons, which celebrate India’s rich cultural and craft traditions. We believe that such products present a compelling alternate lifestyle choice – one that is anchored in both responsible production and consumption. We are confident that our this new partnership with Lowe Lintas will only further strengthen our ability to reach out to our current and new audiences with this powerful and relevant message.”
Naveen Gaur, COO, Lowe Lintas, said, “It is a matter of great pride for Lowe Lintas to associate with an iconic brand such as Fabindia. Fabindia offers a differentiated offering to consumers because it provides a source of belief and we want to leverage this to make the brand more relevant and purposeful in the mind of consumers”.