Everest, the spices brand, has announced the appointment of chef Ranveer Brar as its brand ambassador.
With this association, the brand aims to reach out to a younger target audience.
Furthermore, Brar has integrated the brand in one of his YouTube videos as part of this association.
Sanjeev Shah, chairman and managing director, Everest Foods, said, “We are delighted to stitch an association with none less than chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste. Most importantly, we share the same value systems of not compromising with quality.”