Campaign India Team
Mar 26, 2022

Emvies 2022: Wavemaker wins 'Agency of the Year' and Grand Emvie

HUL won the 'Client of the Year' accolade

Emvies 2022: Wavemaker wins 'Agency of the Year' and Grand Emvie
Wavemaker bagged the 'Media Agency of the Year’ title at The Advertising Club’s Emvies 2022 which were held in Mumbai on 25 March. The awards celebrated media effectivness campaigns from 2020 and 2021.
 
The agency bagged a Grand Emvie, eight Gold, 20 Silver and 12 Bronze metals to end with a tally of 395 points. 
 
The Grand Emvie was for Cadbury Celebrations' 'Not just a Cadbury ad' in the 'Best Response to Covid-19 category'.  The entry also bagged five Gold Emvies.
 
Hindustan Unilever was awarded the 'Media Client of the Year' accolade with nine Gold, 12 Silver and 11 Bronze metals. 
 
Mindshare finished second among the agencies, with a total of 375 points which included 9 Gold, 17 Silver and 14 Bronze Emvies.
 
It won two Gold Emvies each for Dove's '#StopTheBeautyTest', Boost's 'Stamina Meter - A New Currency in Town' and Lifebuoy's 'Delivering Hygiene One Meal at a Time'. It also won a Gold each for Castrol Activ's 'Mechanic to Super Mechanic', Axe's 'Got the Right Click' and HUL's 'Making Small Decisions With Our Head and Big Decisions with our Heart'.
 
Lodestar UM was the third most awarded agency with six Gold, five Silver, and four Bronze Emvies.
 
Four of the Gold wins were for Amul and the other was for Mumbai Police's 'The Punishing Signal'.
 
The agency also won the Emvie for Good for Mumbai Police's 'The Punishing Signal'.
 
01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Hindustan Unilever Bella Ciao - The reach heist Hindustan Unilever Limited SILVER
2 Mindshare Lifebuoy  Lifebuoy Covid campaign- Saving lives  > Selling Soaps Hindustan Unilever Limited SILVER
3 Wavemaker L’Oréal Professionnel L’Oréal Professionnel’s India’s First 'Share-of-Smiles' Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis L'Oreal India Pvt. Ltd. SILVER
           
02. Best Media Strategy - Consumer Products - Beverages and drinks
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM Amul - Gujarat Co-operative Milk Marketing Federation  How Amul strengthened its position despite a pandemic Gujarat Co-operative Milk Marketing Federation  GOLD
           
03. Best Media Strategy - Consumer Products - Confectionary and food 
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods GOLD
2 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods BRONZE
3 Lodestar UM Amul  How Amul strengthened its position despite a pandemic GCMMF - Gujarat Co-operative Milk Marketing Federation  BRONZE
           
04. Best Media Strategy - Consumer Products - Others 
SNO Company Brand Title Client Company Name  
1 Mindshare Active Wheel Wheel Career from Home – Beyond the confines of HER Kitchen Hindustan Unilever Limited SILVER
           
05. Best Media Strategy - Consumer Durables - Tech Products
NO METAL AWARDED
           
06. Best Media Strategy - Consumer Durables – Other Products
NO METAL AWARDED
           
07. Best Media Strategy - Services  
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Policybazaar.com Performance marketing comes to Television Policybazar Insurance Brokers Private Ltd. SILVER
           
08. Best Media Strategy - Media 
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Netflix  Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations  Netflix India SILVER
2 Wavemaker Netflix Netflix hai FREE, Bhool Jaao Naukri! Netflix India  SILVER
           
09. Best Digital Strategy 
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Netflix  Netflix hai FREE, Bhool Jaao Naukri! Netflix India SILVER
2 Mindshare Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen Hindustan Unilever Limited SILVER
3 Mindshare UltraTech Cement Virtual Baat Ghar Ki UltraTech Cement Ltd. SILVER
4 Wavemaker Netflix  Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations  Netflix India SILVER
           
10. Best Media Innovation : Television
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker  Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Vi How to reduce churn by building Brand Salience Brick by Brick Vodafone Idea Ltd. BRONZE
           
11.Best Media Innovation : Print - Dailies
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Dove  Dove #StopTheBeautyTest Hindustan Unilever Limited SILVER
2 Lodestar UM Amul Amul’s vertical upshot to drive scale and ROI through an off-beat print solution  GCMMF - Gujarat Co-operative Milk Marketing Federation  BRONZE
           
12. Best Media Innovation : Print - Magazines 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Dove  Dove #StopTheBeautyTest Hindustan Unilever Limited GOLD
           
13.Best Media Innovation : Out of Home 
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM Mumbai Police The Punishing Signal Mumbai Police SILVER
2 Madison Media Oppo India's Biggest Drone Light Show Oppo BRONZE
           
14.Best Media Innovation : Ambient Media
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM Mumbai Police The Punishing Signal Mumbai Police GOLD
2 Mindshare Hellmann's Mayonnaise The Hellmann's Express comes to Kolkata Hindustan Unilever Limited BRONZE
           
15. Best Media Innovation : Cinema
NO METAL AWARDED
           
16. Best Media Innovation – Audio
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker  Cadbury 5 Star Ok Google, Eat a 5 Star Mondelez India Foods  GOLD
2 Wavemaker Netflix  Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations  Netflix India SILVER
3 Wavemaker  Cadbury Dairy Milk Silk Hidden Message Mixed Tapes Mondelez India Foods  BRONZE
4 Lodestar UM XUV500 Soundmap XUV500 (South) Mahindra & Mahindra  BRONZE
           
17. Best Media Innovation : Digital – Search
SNO Company Brand Title Client Company Name G/S/B
1 Blink Digital India  Dream11 Dream11 hijacking the cricket World Cup highlights   Dream11 Fantasy  BRONZE
           
18. Best Media Innovation : Digital – Social Media
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker  Cadbury Dairy Milk Drowning Hate with Hearts Mondelez India Foods  GOLD
2 Lodestar UM GCMMF (Amul) #Simplehomemaderecipes Amul’s non-stop, live recipe show with 3300 Amul chefs   Gujarat Co-operative Milk Marketing Federation GOLD
3 Wavemaker Netflix Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War” Netflix India  SILVER
4 Mindshare Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!  PepsiCo India Holdings  BRONZE
           
19. Best Media Innovation : Digital – Mobile / hand held devices
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker  Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods  GOLD
2 Wavemaker Netflix  Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations  Netflix India SILVER
3 Wavemaker  Cadbury 5 Star Ok Google, Eat a 5 Star Mondelez India Foods  SILVER
           
20. Best Media Innovation : Digital – Display
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Boost  Boost Stamina Meter - A New Currency in Town !!! Hindustan Unilever Limited GOLD
2 Blink Digital India  KFC INDIA Free Fried Chicken Calling : India's first caller Id ad. Making  Ad-lergic audience become Ad-responsive KFC India marketing  SILVER
3 Wavemaker Netflix  Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations  Netflix India BRONZE
           
21. Best Media Innovation : Digital – Video
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker  Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods  GOLD
2 Wavemaker  Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods  BRONZE
3 Mindshare AXE AXE got The Right Click Hindustan Unilever Limited BRONZE
           
22. Best Media Innovation : Digital – Multiple Platform 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Dove  Dove #StopTheBeautyTest Hindustan Unilever Limited GOLD
2 Wavemaker  Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods SILVER
3 Wavemaker Netflix  Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations  Netflix India SILVER
4 Mindshare Boost  Boost Stamina Meter - A New Currency in Town !!! Hindustan Unilever Limited BRONZE
           
23. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker  Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods  GOLD
2 Mindshare Boost Boost Stamina Meter - A new currency in town !!! Hindustan Unilever Limited BRONZE
           
24. Best Media Innovation : Best Use of Influencer Marketing for a brand 
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM GCMMF (Amul) #SimpleHomemadeRecipes Amul’s non-stop, live recipe show with 3300 Amul chefs   Gujarat Co-operative Milk Marketing Federation  GOLD
2 Mindshare Pepsi Why India celebrated 'being single' on Valentine’s Day PepsiCo India Holdings  SILVER
3 Mindshare Surf Excel Colors of Togetherness Hindustan Unilever Limited SILVER
4 Wavemaker Nokia #ShotOnNokia : How we got Bollywood to endorse Nokia 2.3 without paying a fortune  HMD Mobile India  SILVER
5 Wavemaker  Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods  SILVER
6 Wavemaker  Cadbury Dairy Milk Drowning Hate with Hearts Mondelez India Foods  BRONZE
7 Mindshare Surf Excel When India Made Time For Playtime Hindustan Unilever Limited BRONZE
8 DDB MUDRA GROUP Johnson and Johnson Stayfree It's Just a Period - Bringing Men into Menstruation Johnson and Johnson  BRONZE
           
25. Best Media Innovation : Events / Experiential Marketing 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Lifebuoy Delivering hygiene one meal at a time Hindustan Unilever Limited GOLD
2 Mindshare Castrol Activ Mechanic to super mechanic  Castrol India  BRONZE
3 Mindshare Hellmann's Mayonnaise The Hellmann's Express comes to Kolkata Hindustan Unilever Limited BRONZE
           
26. Best Media Innovation : Direct Marketing 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Lifebuoy Delivering hygiene one meal at a time Hindustan Unilever Limited GOLD
2 Mindshare Vim Vim Gas Bill sampling - 100 Nimbuoon ki Shakti, dilaye raakh se Mukti  Hindustan Unilever Limited SILVER
3 DDB Mudra Group McDonald's Eatqual - One Bite Closer to Equality Hardcastle Restaurants  SILVER
4 Mindshare Horlicks Communication to Commerce  Hindustan Unilever Limited BRONZE
           
27. Best Media Innovation : Branded Content - Use of Branded content in film, TV, music video, sponsorship
SNO Company Brand Title Client Company Name G/S/B
1 Madison Media Tata Salt When KBC raised sawaal Desh ki Sehat ka Tata Consumers SILVER
2 Wavemaker  Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods  BRONZE
3 Essence India Vedantu Vedantu - Kaun Banega Crorepati Vedantu BRONZE
           
28. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social 
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM GCMMF (Amul) #Simplehomemaderecipes Amul’s non-stop, live recipe show with 3300 Amul chefs   Gujarat Co-operative Milk Marketing Federation  GOLD
2 Mindshare Boost  Boost Stamina Meter - A New Currency in Town !!! Hindustan Unilever Limited GOLD
3 Mindshare Axe Axe got The Right Click Hindustan Unilever Limited GOLD
4 Madison Media Asian Paints  Where the Heart Is Asian Paints SILVER
5 Mindshare UltraTech Cement Baat Ghar Ki - The Wikipedia of home building UltraTech Cement  SILVER
6 Wavemaker  Cadbury Dairy Milk Silk Silk Firsts Mondelez India Foods  BRONZE
7 Mindshare Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen Hindustan Unilever Limited BRONZE
8 Wavemaker Myntra Design  Welcome to the world's first ever in-app reality show! Myntra Design  BRONZE
9 Initiative Media (India) Private  Too Yumm! Too Yumm!’ War Room Guiltfree Industries  BRONZE
           
29. Best Media Innovation : Rural Activation 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen Hindustan Unilever Limited SILVER
           
30. Best Media Innovation : Sponsorships
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Boost  Boost Stamina Meter - A New Currency in Town !!! Hindustan Unilever Limited GOLD
2 Lodestar UM Amul Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas ! GCMMF - Gujarat Co-operative Milk Marketing Federation  GOLD
3 Essence India Vedantu Vedantu - Kaun Banega Crorepati Vedantu SILVER
           
31. Best Media Research / Analytics : Best Media Research using proprietary data
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Boost Boost Stamina Meter - A new currency in town !!! Hindustan Unilever Limited SILVER
2 Havas Media India Pvt. Ltd. NortonLifeLock Norton - TV optimisation using Response Attribution Modelling Norton BRONZE
           
32. Best Media Research / Analytics : Best Media Research using existing data
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Policybazaar.com Performance marketing comes to Television Policybazar Insurance Brokers  SILVER
2 Lodestar UM Scorpio Monetising brand lovein the age of near-zero spends for Scorpio  Mahindra & Mahindra  SILVER
           
33. Best Media Research / Analytics : Best use of Analytics/Data Technology
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Firstcry Using DARC and not BARC for Firstcry! Brainbees Solutions  SILVER
2 Mindshare Boost Boost Stamina Meter - A new currency in town !!! Hindustan Unilever Limited SILVER
           
34. Best Integrated Campaign : Consumer Products - Cosmetics, toiletries, personal hygiene 
SNO Company Brand Title Client Company Name G/S/B
1 m/SIX Sebamed How pH 5.5 helped David beat Goliath USV  SILVER
2 Mindshare Dove  Dove #StopTheBeautyTest Hindustan Unilever Limited BRONZE
           
35. Best Integrated Campaign : Consumer Products - Beverages and drinks
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM Coca Cola ICC Promo  Coca Cola BRONZE
           
36. Best Integrated Campaign : Consumer Products - Confectionary and food
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Lays Smile deke dekho PepsiCo India Holdings  SILVER
2 Lodestar UM AMUL How Amul strengthened its position despite a pandemic Gujarat Co-operative Milk Marketing Federation Ltd. SILVER
3 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods  SILVER
           
37. Best Integrated Campaign : Consumer Products - Others 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Castrol Activ Mechanic to super mechanic  Castrol India GOLD
2 Mindshare Domex  Bringing India Back on Track  Hindustan Unilever Limited BRONZE
           
38. Best Integrated Campaign - Consumer Durables - Tech Products  
SNO Company Brand Title Client Company Name G/S/B
1 Mediant Communications  GOQii India steps challenge - India Health Quiz   GOQii Technologies  BRONZE
           
39. Best Integrated Campaign - Consumer Durables – Other Products 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare UltraTech Cement #BaatGharKi UltraTech Cement SILVER
           
40. Best Integrated Campaign : Services 
NO METAL AWARDED
           
41. Best Integrated Campaign : Media 
SNO Company Brand Title Client Company Name G/S/B
1 m/SIX SonyLIV SCAM that SHOOK the Nation TWICE! Sony Pictures Networks India SILVER
2 Wavemaker Netflix Things are getting stranger  Netflix India  SILVER
3 Wavemaker Netflix Netflix hai free, Bhool Jaao Naukri! Netflix India  BRONZE
           
42. Best Ongoing Media Campaign  
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Firstcry Using DARC and not BARC for Firstcry! Brainbees Solutions  SILVER
2 Madison Media Tata Salt  When India woke up to the M_ss_ng 'I'  Tata Consumers  BRONZE
           
43. EMVIE for Good  
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker  Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods  GOLD
2 Lodestar UM Mumbai Police The Punishing Signal Mumbai Police SILVER
3 Mindshare Dove  Dove #StopTheBeautyTest Hindustan Unilever Limited SILVER
4 DDB MUDRA GROUP McDonald's Eatqual - One Bite Closer to Equality Hardcastle Restaurants  BRONZE
5 DDB MUDRA GROUP Johnson and Johnson Stayfree It's Just a Period - Bringing Men into Menstruation Johnson and Johnson India  BRONZE
           
49. Best Response to COVID 19 
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Domex  Bringing India Back on Track  Hindustan Unilever Limited SILVER
2 Wavemaker  Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods  SILVER
3 Lodestar UM Amul How Amul strengthened its position despite a pandemic. GCMMF - Gujarat Co-operative Milk Marketing Federation  SILVER
4 Mindshare Pepsi Practicing the new normal with swag : Salaam Namaste PepsiCo India Holdings  BRONZE
5 Mindshare Lifebuoy Delivering hygiene one meal at a time Hindustan Unilever Limited BRONZE
6 Wavemaker L’Oréal Professionnel L’Oréal Professionnel’s India’s First “Share-of-Smiles” Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis L'Oreal India  BRONZE
           
GRAND EMVIE :  
GRAND EMVIE :  Wavemaker and Mondelez India Foods     
Cadbury Celebrations - Not Just a Cadbury Ad      
{Best Response to COVID 19 }       
           
BEST MEDIA CLIENT OF THE YEAR :  Hindustan Unilever Limited  
           
BEST MEDIA AGENCY OF THE YEAR :  Wavemaker    
           
The following categories will not feature in computation of Best Media Agency of the Year and Best Media Client of the Year Award.
           
44. Best Implementation Team Of The Year
NO. CATEGORY AGENCY NAME BRAND NAME / CAPTION TITLE CLIENT NAME G/S/B
1 Best Media Innovation : Digital – Mobile / hand held devices Wavemaker  Cadbury Celebrations - Not Just a Cadbury Ad Mondelez India Foods  GOLD
           
45. Best Media Buying Team Of The Year
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Hindustan Unilever Limited  Making small decisions with our head and big decisions with our heart  Hindustan Unilever Limited GOLD
2 Mindshare UltraTech Cement 3 Stars, Michelin just called us - #BuyingTeamUltraTech  UltraTech Cement. SILVER
3 Wavemaker L'Oreal Paris The Deal Clincher L'Oreal India  BRONZE
4 Wavemaker Colgate  The Sweat behind the Smile Colgate Palmolive India BRONZE
           
46. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing
NO METAL AWARDED
           
47. Young EMVIE Of The Year 
SNO Name of the Person & Company Brand Title Client Company Name G/S/B
1 Rupesh Shah, Wavemaker Cadbury Dairy Milk Chocolate, Celebration and Silk Queening the Pawn Mondelez India Foods  GOLD
2 Keya Bhatt, Wavemaker Netflix How I played MatchMaker for Netflix - Now Streaming Netflix India  SILVER
3 Puneet Jethwani, Wavemaker Cadbury Dairy Milk, Cadbury Perk, Cadbury Fuse From Media Planning to Data Planning Mondelez India Foods  BRONZE
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 14TH FEBRUARY, 2022 - MORNING SESSION  
07. Best Media Strategy - Services    
1 Wavemaker Policybazaar.com Performance marketing comes to Television  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 14TH FEBRUARY, 2022 - AFTERNOON SESSION  
01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene    
1 Mindshare Lifebuoy  Lifebuoy Covid campaign- Saving lives  > Selling Soaps  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 15TH FEBRUARY, 2022 - MORNING SESSION  
02. Best Media Strategy - Consumer Products - Beverages and drinks    
1 Lodestar UM AMUL -Gujarat Co-operative Milk Marketing Federation  How Amul strengthened its position despite a pandemic  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 15TH FEBRUARY, 2022 - AFTERNOON SESSION (JOINTLY AWARDED)  
42. Best Ongoing Media Campaign   
1 Wavemaker Firstcry Using DARC and not BARC for Firstcry!  
           
43. EMVIE for Good   
1 Lodestar UM Mumbai Police The Punishing Signal  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 16TH FEBRUARY, 2022 - MORNING SESSION  
03. Best Media Strategy - Consumer Products - Confectionary and food   
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 16TH FEBRUARY, 2022 - AFTERNOON SESSION  
36. Best Integrated Campaign : Consumer Products - Confectionary and food   
1 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 17TH FEBRUARY, 2022 - MORNING SESSION  
05. Best Media Strategy - Consumer Durables - Tech Products  
1 Essence India Google Pay How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 17TH FEBRUARY, 2022 - AFTERNOON SESSION  
49. Best response to COVID 19   
1 Essence India Google Vaccinate India - A fight against COVID!  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 18TH FEBRUARY, 2022 - MORNING SESSION  
16. Best Media Innovation – Audio   
1 Wavemaker  Cadbury 5 Star Ok Google, Eat a 5 Star  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 18TH FEBRUARY, 2022 - AFTERNOON SESSION  
28. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social    
1 Mindshare UltraTech Cement Baat Ghar Ki - The Wikipedia of home building  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2022 - MORNING SESSION  
21. Best Media Innovation : Digital – Video  
1 Wavemaker  Cadbury Celebrations Not Just a Cadbury Ad  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2022 - AFTERNOON SESSION  
26. Best Media Innovation : Direct Marketing  
1 DDB MUDRA GROUP McDonald's Eatqual - One Bite Closer to Equality  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2022 - MORNING SESSION (JOINTLY AWARDED)  
09. Best Digital Strategy   
1 Wavemaker Netflix  Netflix hai FREE, Bhool Jaao Naukri!  
           
09. Best Digital Strategy   
1 Wavemaker Netflix  Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations   
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2022 - AFTERNOON SESSION  
24. Best Media Innovation : Best Use of Influencer Marketing for a brand  
1 Wavemaker  Cadbury Dairy Milk Drowning Hate with Hearts  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2022 - MORNING SESSION  
NO AWARD  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2022 - AFTERNOON SESSION  
25. Best Media Innovation : Events / Experiential Marketing  
1 Mindshare Hellmann's Mayonnaise The Hellmann's Express comes to Kolkata  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2022 - MORNING SESSION  
20. Best Media Innovation : Digital – Display   
1 Mindshare Boost  Boost Stamina Meter - A New Currency in Town !!!  
         
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2022 - AFTERNOON SESSION  
17. Best Media Innovation : Digital – Search  
1 Wavemaker  Cadbury 5 Star Ok Google, Eat a 5 Star  
         
BEST MEDIA PARTNER OF THE YEAR :  TELEVISION -  Zee Network    
           
BEST MEDIA PARTNER OF THE YEAR :  PRINT -  WWM  
           
BEST MEDIA PARTNER OF THE YEAR :  CINEMA - NO AWARD  
           
BEST MEDIA PARTNER OF THE YEAR :  RADIO -   Radio Mirchi  
           
BEST MEDIA PARTNER OF THE YEAR :  DIGITAL -  Delta X- Tech &  Disney+ Hotstar  
           
BEST MEDIA PARTNER OF THE YEAR :  OUT OF HOME / AMBIENT MEDIA -  ABP Group,  AxisMyIndia & NASEOH (National Society for Equal Opportunities for the Handicapped)  
           
"Recognition for Best Work on Inclusion Presented by Google"  
DDB MUDRA GROUP  & Hardcastle Restaurants Private Limited  
for McDonald's  - Eatqual - One Bite Closer to Equality  

Agency of the year tally

No. AGENCY NAME GRAND EMVIE        20 POINTS GOLD        15 POINTS SILVER   
10 POINTS
BRONZE         5 POINTS TOTAL POINTS
1 Wavemaker 1 8 20 11 395
2 Mindshare   9 17 14 375
3 Lodestar UM   6 5 4 160
4 Madison Media     2 2 30
5 DDB MUDRA GROUP     1 3 25
6 m/SIX     2   20
7 Blink Digital India Pvt. Ltd.     1 1 15
8 Essence India     1 1 15
9 Havas Media India Pvt. Ltd.       1 5
10 Initiative Media (India) Private Ltd.       1 5
11 Mediant Communications Pvt. Ltd.       1 5
    1 23 49 39  

Client of the year tally

 

No. CLIENT NAME GRAND EMVIE        20 POINTS GOLD        15 POINTS SILVER   
10 POINTS
BRONZE         5 POINTS TOTAL POINTS
1 Hindustan Unilever Limited   8 12 11 295
2 Mondelez India Foods Pvt. Ltd. 1 8 5 6 220
3 GCMMF - Gujarat Co-operative Milk Marketing Federation Ltd.   5 2 2 105
4 Netflix India     9 2 100
5 Mumbai Police   1 2   35
6 PepsiCo India Holdings Pvt. Ltd.     2 2 30
7 UltraTech Cement Ltd.     3   30
8 Brainbees Solutions Private Limited     2   20
9 CASTROL INDIA LIMITED   1   1 20
10 Policybazar Insurance Brokers Private Ltd.     2   20
11 Hardcastle Restaurants Private Limited     1 1 15
12 L'Oreal India Pvt. Ltd.     1 1 15
13 Mahindra & Mahindra Limited     1 1 15
14 Tata Consumers Pvt. Ltd.     1 1 15
15 Vedantu     1 1 15
16 Asian Paints     1   10
17 HMD Mobile India Private Ltd.     1   10
18 Johnson and Johnson India Pvt. Ltd.       2 10
19 KFC INDIA MARKETING PRIVATE LIMITED     1   10
20 Sony Pictures Networks India     1   10
21 USV Pvt. Ltd.     1   10
22 Coca Cola       1 5
23 Dream11 Fantasy Private Limited       1 5
24 GOQii Technologies       1 5
25 Guiltfree Industries        1 5
26 Myntra Design        1 5
27 Norton       1 5
28 OPPO       1 5
29 Vodafone Idea        1 5
    1 23 49 39  

 

Source:
Campaign India