Emvies 2022: Wavemaker wins 'Agency of the Year' and Grand Emvie

HUL won the 'Client of the Year' accolade

Mar 25, 2022 08:48:00 PM | Article | Campaign India Team

Wavemaker bagged the 'Media Agency of the Year’ title at The Advertising Club’s Emvies 2022 which were held in Mumbai on 25 March. The awards celebrated media effectivness campaigns from 2020 and 2021.
 
The agency bagged a Grand Emvie, eight Gold, 20 Silver and 12 Bronze metals to end with a tally of 395 points. 
 
The Grand Emvie was for Cadbury Celebrations' 'Not just a Cadbury ad' in the 'Best Response to Covid-19 category'.  The entry also bagged five Gold Emvies.
 
Hindustan Unilever was awarded the 'Media Client of the Year' accolade with nine Gold, 12 Silver and 11 Bronze metals. 
 
Mindshare finished second among the agencies, with a total of 375 points which included 9 Gold, 17 Silver and 14 Bronze Emvies.
 
It won two Gold Emvies each for Dove's '#StopTheBeautyTest', Boost's 'Stamina Meter - A New Currency in Town' and Lifebuoy's 'Delivering Hygiene One Meal at a Time'. It also won a Gold each for Castrol Activ's 'Mechanic to Super Mechanic', Axe's 'Got the Right Click' and HUL's 'Making Small Decisions With Our Head and Big Decisions with our Heart'.
 
Lodestar UM was the third most awarded agency with six Gold, five Silver, and four Bronze Emvies.
 
Four of the Gold wins were for Amul and the other was for Mumbai Police's 'The Punishing Signal'.
 
The agency also won the Emvie for Good for Mumbai Police's 'The Punishing Signal'.
 
01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareHindustan UnileverBella Ciao - The reach heistHindustan Unilever LimitedSILVER
2MindshareLifebuoy Lifebuoy Covid campaign- Saving lives  > Selling SoapsHindustan Unilever LimitedSILVER
3WavemakerL’Oréal ProfessionnelL’Oréal Professionnel’s India’s First 'Share-of-Smiles' Campaign to bring back smiles on the faces of Salon Partners after a Global CrisisL'Oreal India Pvt. Ltd.SILVER
      
02. Best Media Strategy - Consumer Products - Beverages and drinks
SNOCompanyBrandTitleClient Company NameG/S/B
1Lodestar UMAmul - Gujarat Co-operative Milk Marketing Federation How Amul strengthened its position despite a pandemicGujarat Co-operative Milk Marketing Federation GOLD
      
03. Best Media Strategy - Consumer Products - Confectionary and food 
SNOCompanyBrandTitleClient Company NameG/S/B
1WavemakerCadbury CelebrationsNot Just a Cadbury AdMondelez India FoodsGOLD
2WavemakerCadbury Dairy MilkMaking India Generous, One Thank You at a TimeMondelez India FoodsBRONZE
3Lodestar UMAmul How Amul strengthened its position despite a pandemicGCMMF - Gujarat Co-operative Milk Marketing Federation BRONZE
      
04. Best Media Strategy - Consumer Products - Others 
SNOCompanyBrandTitleClient Company Name 
1MindshareActive WheelWheel Career from Home – Beyond the confines of HER KitchenHindustan Unilever LimitedSILVER
      
05. Best Media Strategy - Consumer Durables - Tech Products
NO METAL AWARDED
      
06. Best Media Strategy - Consumer Durables – Other Products
NO METAL AWARDED
      
07. Best Media Strategy - Services  
SNOCompanyBrandTitleClient Company NameG/S/B
1WavemakerPolicybazaar.comPerformance marketing comes to TelevisionPolicybazar Insurance Brokers Private Ltd.SILVER
      
08. Best Media Strategy - Media 
SNOCompanyBrandTitleClient Company NameG/S/B
1WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix IndiaSILVER
2WavemakerNetflixNetflix hai FREE, Bhool Jaao Naukri!Netflix India SILVER
      
09. Best Digital Strategy 
SNOCompanyBrandTitleClient Company NameG/S/B
1WavemakerNetflix Netflix hai FREE, Bhool Jaao Naukri!Netflix IndiaSILVER
2MindshareActive WheelWheel Career from Home –Beyond the confines of HER KitchenHindustan Unilever LimitedSILVER
3MindshareUltraTech CementVirtual Baat Ghar KiUltraTech Cement Ltd.SILVER
4WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix IndiaSILVER
      
10. Best Media Innovation : Television
SNOCompanyBrandTitleClient Company NameG/S/B
1Wavemaker Cadbury Dairy MilkMaking India Generous, One Thank You at a TimeMondelez India Foods Pvt. Ltd.GOLD
2WavemakerViHow to reduce churn by building Brand Salience Brick by BrickVodafone Idea Ltd.BRONZE
      
11.Best Media Innovation : Print - Dailies
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareDove Dove #StopTheBeautyTestHindustan Unilever LimitedSILVER
2Lodestar UMAmulAmul’s vertical upshot to drive scale and ROI through an off-beat print solution GCMMF - Gujarat Co-operative Milk Marketing Federation BRONZE
      
12. Best Media Innovation : Print - Magazines 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareDove Dove #StopTheBeautyTestHindustan Unilever LimitedGOLD
      
13.Best Media Innovation : Out of Home 
SNOCompanyBrandTitleClient Company NameG/S/B
1Lodestar UMMumbai PoliceThe Punishing SignalMumbai PoliceSILVER
2Madison MediaOppoIndia's Biggest Drone Light ShowOppoBRONZE
      
14.Best Media Innovation : Ambient Media
SNOCompanyBrandTitleClient Company NameG/S/B
1Lodestar UMMumbai PoliceThe Punishing SignalMumbai PoliceGOLD
2MindshareHellmann's MayonnaiseThe Hellmann's Express comes to KolkataHindustan Unilever LimitedBRONZE
      
15. Best Media Innovation : Cinema
NO METAL AWARDED
      
16. Best Media Innovation – Audio
SNOCompanyBrandTitleClient Company NameG/S/B
1Wavemaker Cadbury 5 StarOk Google, Eat a 5 StarMondelez India Foods GOLD
2WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix IndiaSILVER
3Wavemaker Cadbury Dairy Milk SilkHidden Message Mixed TapesMondelez India Foods BRONZE
4Lodestar UMXUV500Soundmap XUV500 (South)Mahindra & Mahindra BRONZE
      
17. Best Media Innovation : Digital – Search
SNOCompanyBrandTitleClient Company NameG/S/B
1Blink Digital India Dream11Dream11 hijacking the cricket World Cup highlights  Dream11 Fantasy BRONZE
      
18. Best Media Innovation : Digital – Social Media
SNOCompanyBrandTitleClient Company NameG/S/B
1Wavemaker Cadbury Dairy MilkDrowning Hate with HeartsMondelez India Foods GOLD
2Lodestar UMGCMMF (Amul)#Simplehomemaderecipes Amul’s non-stop, live recipe show with 3300 Amul chefs  Gujarat Co-operative Milk Marketing FederationGOLD
3WavemakerNetflixLove a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War”Netflix India SILVER
4MindsharePepsiThis Pandemic, Pepsi helped the Restaurant workers save their jobs! PepsiCo India Holdings BRONZE
      
19. Best Media Innovation : Digital – Mobile / hand held devices
SNOCompanyBrandTitleClient Company NameG/S/B
1Wavemaker Cadbury CelebrationsNot Just a Cadbury AdMondelez India Foods GOLD
2WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix IndiaSILVER
3Wavemaker Cadbury 5 StarOk Google, Eat a 5 StarMondelez India Foods SILVER
      
20. Best Media Innovation : Digital – Display
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareBoost Boost Stamina Meter - A New Currency in Town !!!Hindustan Unilever LimitedGOLD
2Blink Digital India KFC INDIAFree Fried Chicken Calling : India's first caller Id ad. Making  Ad-lergic audience become Ad-responsiveKFC India marketing SILVER
3WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix IndiaBRONZE
      
21. Best Media Innovation : Digital – Video
SNOCompanyBrandTitleClient Company NameG/S/B
1Wavemaker Cadbury CelebrationsNot Just a Cadbury AdMondelez India Foods GOLD
2Wavemaker Cadbury Dairy MilkMaking India Generous, One Thank You at a TimeMondelez India Foods BRONZE
3MindshareAXEAXE got The Right ClickHindustan Unilever LimitedBRONZE
      
22. Best Media Innovation : Digital – Multiple Platform 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareDove Dove #StopTheBeautyTestHindustan Unilever LimitedGOLD
2Wavemaker Cadbury CelebrationsNot Just a Cadbury AdMondelez India FoodsSILVER
3WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix IndiaSILVER
4MindshareBoost Boost Stamina Meter - A New Currency in Town !!!Hindustan Unilever LimitedBRONZE
      
23. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
SNOCompanyBrandTitleClient Company NameG/S/B
1Wavemaker Cadbury CelebrationsNot Just a Cadbury AdMondelez India Foods GOLD
2MindshareBoostBoost Stamina Meter - A new currency in town !!!Hindustan Unilever LimitedBRONZE
      
24. Best Media Innovation : Best Use of Influencer Marketing for a brand 
SNOCompanyBrandTitleClient Company NameG/S/B
1Lodestar UMGCMMF (Amul)#SimpleHomemadeRecipes Amul’s non-stop, live recipe show with 3300 Amul chefs  Gujarat Co-operative Milk Marketing Federation GOLD
2MindsharePepsiWhy India celebrated 'being single' on Valentine’s DayPepsiCo India Holdings SILVER
3MindshareSurf ExcelColors of TogethernessHindustan Unilever LimitedSILVER
4WavemakerNokia#ShotOnNokia : How we got Bollywood to endorse Nokia 2.3 without paying a fortune HMD Mobile India SILVER
5Wavemaker Cadbury Dairy MilkMaking India Generous, One Thank You at a TimeMondelez India Foods SILVER
6Wavemaker Cadbury Dairy MilkDrowning Hate with HeartsMondelez India Foods BRONZE
7MindshareSurf ExcelWhen India Made Time For PlaytimeHindustan Unilever LimitedBRONZE
8DDB MUDRA GROUPJohnson and Johnson StayfreeIt's Just a Period - Bringing Men into MenstruationJohnson and Johnson BRONZE
      
25. Best Media Innovation : Events / Experiential Marketing 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareLifebuoyDelivering hygiene one meal at a timeHindustan Unilever LimitedGOLD
2MindshareCastrol ActivMechanic to super mechanic Castrol India BRONZE
3MindshareHellmann's MayonnaiseThe Hellmann's Express comes to KolkataHindustan Unilever LimitedBRONZE
      
26. Best Media Innovation : Direct Marketing 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareLifebuoyDelivering hygiene one meal at a timeHindustan Unilever LimitedGOLD
2MindshareVimVim Gas Bill sampling - 100 Nimbuoon ki Shakti, dilaye raakh se Mukti Hindustan Unilever LimitedSILVER
3DDB Mudra GroupMcDonald'sEatqual - One Bite Closer to EqualityHardcastle Restaurants SILVER
4MindshareHorlicksCommunication to Commerce Hindustan Unilever LimitedBRONZE
      
27. Best Media Innovation : Branded Content - Use of Branded content in film, TV, music video, sponsorship
SNOCompanyBrandTitleClient Company NameG/S/B
1Madison MediaTata SaltWhen KBC raised sawaal Desh ki Sehat kaTata ConsumersSILVER
2Wavemaker Cadbury Dairy MilkMaking India Generous, One Thank You at a TimeMondelez India Foods BRONZE
3Essence IndiaVedantuVedantu - Kaun Banega CrorepatiVedantuBRONZE
      
28. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social 
SNOCompanyBrandTitleClient Company NameG/S/B
1Lodestar UMGCMMF (Amul)#Simplehomemaderecipes Amul’s non-stop, live recipe show with 3300 Amul chefs  Gujarat Co-operative Milk Marketing Federation GOLD
2MindshareBoost Boost Stamina Meter - A New Currency in Town !!!Hindustan Unilever LimitedGOLD
3MindshareAxeAxe got The Right ClickHindustan Unilever LimitedGOLD
4Madison MediaAsian Paints Where the Heart IsAsian PaintsSILVER
5MindshareUltraTech CementBaat Ghar Ki - The Wikipedia of home buildingUltraTech Cement SILVER
6Wavemaker Cadbury Dairy Milk SilkSilk FirstsMondelez India Foods BRONZE
7MindshareActive WheelWheel Career from Home –Beyond the confines of HER KitchenHindustan Unilever LimitedBRONZE
8WavemakerMyntra Design Welcome to the world's first ever in-app reality show!Myntra Design BRONZE
9Initiative Media (India) Private Too Yumm!Too Yumm!’ War RoomGuiltfree Industries BRONZE
      
29. Best Media Innovation : Rural Activation 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareActive WheelWheel Career from Home –Beyond the confines of HER KitchenHindustan Unilever LimitedSILVER
      
30. Best Media Innovation : Sponsorships
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareBoost Boost Stamina Meter - A New Currency in Town !!!Hindustan Unilever LimitedGOLD
2Lodestar UMAmulAmul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas !GCMMF - Gujarat Co-operative Milk Marketing Federation GOLD
3Essence IndiaVedantuVedantu - Kaun Banega CrorepatiVedantuSILVER
      
31. Best Media Research / Analytics : Best Media Research using proprietary data
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareBoostBoost Stamina Meter - A new currency in town !!!Hindustan Unilever LimitedSILVER
2Havas Media India Pvt. Ltd.NortonLifeLockNorton - TV optimisation using Response Attribution ModellingNortonBRONZE
      
32. Best Media Research / Analytics : Best Media Research using existing data
SNOCompanyBrandTitleClient Company NameG/S/B
1WavemakerPolicybazaar.comPerformance marketing comes to TelevisionPolicybazar Insurance Brokers SILVER
2Lodestar UMScorpioMonetising brand lovein the age of near-zero spends for Scorpio Mahindra & Mahindra SILVER
      
33. Best Media Research / Analytics : Best use of Analytics/Data Technology
SNOCompanyBrandTitleClient Company NameG/S/B
1WavemakerFirstcryUsing DARC and not BARC for Firstcry!Brainbees Solutions SILVER
2MindshareBoostBoost Stamina Meter - A new currency in town !!!Hindustan Unilever LimitedSILVER
      
34. Best Integrated Campaign : Consumer Products - Cosmetics, toiletries, personal hygiene 
SNOCompanyBrandTitleClient Company NameG/S/B
1m/SIXSebamedHow pH 5.5 helped David beat GoliathUSV SILVER
2MindshareDove Dove #StopTheBeautyTestHindustan Unilever LimitedBRONZE
      
35. Best Integrated Campaign : Consumer Products - Beverages and drinks
SNOCompanyBrandTitleClient Company NameG/S/B
1Lodestar UMCoca ColaICC Promo Coca ColaBRONZE
      
36. Best Integrated Campaign : Consumer Products - Confectionary and food
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareLaysSmile deke dekhoPepsiCo India Holdings SILVER
2Lodestar UMAMULHow Amul strengthened its position despite a pandemicGujarat Co-operative Milk Marketing Federation Ltd.SILVER
3WavemakerCadbury Dairy MilkMaking India Generous, One Thank You at a TimeMondelez India Foods SILVER
      
37. Best Integrated Campaign : Consumer Products - Others 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareCastrol ActivMechanic to super mechanic Castrol IndiaGOLD
2MindshareDomex Bringing India Back on Track Hindustan Unilever LimitedBRONZE
      
38. Best Integrated Campaign - Consumer Durables - Tech Products  
SNOCompanyBrandTitleClient Company NameG/S/B
1Mediant Communications GOQiiIndia steps challenge - India Health Quiz  GOQii Technologies BRONZE
      
39. Best Integrated Campaign - Consumer Durables – Other Products 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareUltraTech Cement#BaatGharKiUltraTech CementSILVER
      
40. Best Integrated Campaign : Services 
NO METAL AWARDED
      
41. Best Integrated Campaign : Media 
SNOCompanyBrandTitleClient Company NameG/S/B
1m/SIXSonyLIVSCAM that SHOOK the Nation TWICE!Sony Pictures Networks IndiaSILVER
2WavemakerNetflixThings are getting stranger Netflix India SILVER
3WavemakerNetflixNetflix hai free, Bhool Jaao Naukri!Netflix India BRONZE
      
42. Best Ongoing Media Campaign  
SNOCompanyBrandTitleClient Company NameG/S/B
1WavemakerFirstcryUsing DARC and not BARC for Firstcry!Brainbees Solutions SILVER
2Madison MediaTata Salt When India woke up to the M_ss_ng 'I' Tata Consumers BRONZE
      
43. EMVIE for Good  
SNOCompanyBrandTitleClient Company NameG/S/B
1Wavemaker Cadbury CelebrationsNot Just a Cadbury AdMondelez India Foods GOLD
2Lodestar UMMumbai PoliceThe Punishing SignalMumbai PoliceSILVER
3MindshareDove Dove #StopTheBeautyTestHindustan Unilever LimitedSILVER
4DDB MUDRA GROUPMcDonald'sEatqual - One Bite Closer to EqualityHardcastle Restaurants BRONZE
5DDB MUDRA GROUPJohnson and Johnson StayfreeIt's Just a Period - Bringing Men into MenstruationJohnson and Johnson India BRONZE
      
49. Best Response to COVID 19 
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareDomex Bringing India Back on Track Hindustan Unilever LimitedSILVER
2Wavemaker Cadbury Dairy MilkMaking India Generous, One Thank You at a TimeMondelez India Foods SILVER
3Lodestar UMAmulHow Amul strengthened its position despite a pandemic.GCMMF - Gujarat Co-operative Milk Marketing Federation SILVER
4MindsharePepsiPracticing the new normal with swag : Salaam NamastePepsiCo India Holdings BRONZE
5MindshareLifebuoyDelivering hygiene one meal at a timeHindustan Unilever LimitedBRONZE
6WavemakerL’Oréal ProfessionnelL’Oréal Professionnel’s India’s First “Share-of-Smiles” Campaign to bring back smiles on the faces of Salon Partners after a Global CrisisL'Oreal India BRONZE
      
GRAND EMVIE : 
GRAND EMVIE :  Wavemaker and Mondelez India Foods   
Cadbury Celebrations - Not Just a Cadbury Ad   
{Best Response to COVID 19 }    
      
BEST MEDIA CLIENT OF THE YEAR :  Hindustan Unilever Limited 
      
BEST MEDIA AGENCY OF THE YEAR :  Wavemaker  
      
The following categories will not feature in computation of Best Media Agency of the Year and Best Media Client of the Year Award.
      
44. Best Implementation Team Of The Year
NO.CATEGORYAGENCY NAMEBRAND NAME / CAPTION TITLECLIENT NAMEG/S/B
1Best Media Innovation : Digital – Mobile / hand held devicesWavemaker Cadbury Celebrations - Not Just a Cadbury AdMondelez India Foods GOLD
      
45. Best Media Buying Team Of The Year
SNOCompanyBrandTitleClient Company NameG/S/B
1MindshareHindustan Unilever Limited Making small decisions with our head and big decisions with our heart Hindustan Unilever LimitedGOLD
2MindshareUltraTech Cement3 Stars, Michelin just called us - #BuyingTeamUltraTech UltraTech Cement.SILVER
3WavemakerL'Oreal ParisThe Deal ClincherL'Oreal India BRONZE
4WavemakerColgate The Sweat behind the SmileColgate Palmolive IndiaBRONZE
      
46. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing
NO METAL AWARDED
      
47. Young EMVIE Of The Year 
SNOName of the Person & CompanyBrandTitleClient Company NameG/S/B
1Rupesh Shah, WavemakerCadbury Dairy Milk Chocolate, Celebration and SilkQueening the PawnMondelez India Foods GOLD
2Keya Bhatt, WavemakerNetflixHow I played MatchMaker for Netflix - Now StreamingNetflix India SILVER
3Puneet Jethwani, WavemakerCadbury Dairy Milk, Cadbury Perk, Cadbury FuseFrom Media Planning to Data PlanningMondelez India Foods BRONZE
      
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 14TH FEBRUARY, 2022 - MORNING SESSION 
07. Best Media Strategy - Services   
1WavemakerPolicybazaar.comPerformance marketing comes to Television 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 14TH FEBRUARY, 2022 - AFTERNOON SESSION 
01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene   
1MindshareLifebuoy Lifebuoy Covid campaign- Saving lives  > Selling Soaps 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 15TH FEBRUARY, 2022 - MORNING SESSION 
02. Best Media Strategy - Consumer Products - Beverages and drinks   
1Lodestar UMAMUL -Gujarat Co-operative Milk Marketing Federation How Amul strengthened its position despite a pandemic 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 15TH FEBRUARY, 2022 - AFTERNOON SESSION (JOINTLY AWARDED) 
42. Best Ongoing Media Campaign  
1WavemakerFirstcryUsing DARC and not BARC for Firstcry! 
      
43. EMVIE for Good  
1Lodestar UMMumbai PoliceThe Punishing Signal 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 16TH FEBRUARY, 2022 - MORNING SESSION 
03. Best Media Strategy - Consumer Products - Confectionary and food  
1WavemakerCadbury CelebrationsNot Just a Cadbury Ad 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 16TH FEBRUARY, 2022 - AFTERNOON SESSION 
36. Best Integrated Campaign : Consumer Products - Confectionary and food  
1WavemakerCadbury Dairy MilkMaking India Generous, One Thank You at a Time 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 17TH FEBRUARY, 2022 - MORNING SESSION 
05. Best Media Strategy - Consumer Durables - Tech Products 
1Essence IndiaGoogle PayHow Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 17TH FEBRUARY, 2022 - AFTERNOON SESSION 
49. Best response to COVID 19  
1Essence IndiaGoogleVaccinate India - A fight against COVID! 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 18TH FEBRUARY, 2022 - MORNING SESSION 
16. Best Media Innovation – Audio  
1Wavemaker Cadbury 5 StarOk Google, Eat a 5 Star 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 18TH FEBRUARY, 2022 - AFTERNOON SESSION 
28. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social   
1MindshareUltraTech CementBaat Ghar Ki - The Wikipedia of home building 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2022 - MORNING SESSION 
21. Best Media Innovation : Digital – Video 
1Wavemaker Cadbury CelebrationsNot Just a Cadbury Ad 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2022 - AFTERNOON SESSION 
26. Best Media Innovation : Direct Marketing 
1DDB MUDRA GROUPMcDonald'sEatqual - One Bite Closer to Equality 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2022 - MORNING SESSION (JOINTLY AWARDED) 
09. Best Digital Strategy  
1WavemakerNetflix Netflix hai FREE, Bhool Jaao Naukri! 
      
09. Best Digital Strategy  
1WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations  
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2022 - AFTERNOON SESSION 
24. Best Media Innovation : Best Use of Influencer Marketing for a brand 
1Wavemaker Cadbury Dairy MilkDrowning Hate with Hearts 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2022 - MORNING SESSION 
NO AWARD 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2022 - AFTERNOON SESSION 
25. Best Media Innovation : Events / Experiential Marketing 
1MindshareHellmann's MayonnaiseThe Hellmann's Express comes to Kolkata 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2022 - MORNING SESSION 
20. Best Media Innovation : Digital – Display  
1MindshareBoost Boost Stamina Meter - A New Currency in Town !!! 
     
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2022 - AFTERNOON SESSION 
17. Best Media Innovation : Digital – Search 
1Wavemaker Cadbury 5 StarOk Google, Eat a 5 Star 
     
BEST MEDIA PARTNER OF THE YEAR :  TELEVISION -  Zee Network  
      
BEST MEDIA PARTNER OF THE YEAR :  PRINT -  WWM 
      
BEST MEDIA PARTNER OF THE YEAR :  CINEMA - NO AWARD 
      
BEST MEDIA PARTNER OF THE YEAR :  RADIO -   Radio Mirchi 
      
BEST MEDIA PARTNER OF THE YEAR :  DIGITAL -  Delta X- Tech &  Disney+ Hotstar 
      
BEST MEDIA PARTNER OF THE YEAR :  OUT OF HOME / AMBIENT MEDIA -  ABP Group,  AxisMyIndia & NASEOH (National Society for Equal Opportunities for the Handicapped) 
      
"Recognition for Best Work on Inclusion Presented by Google" 
DDB MUDRA GROUP  & Hardcastle Restaurants Private Limited 
for McDonald's  - Eatqual - One Bite Closer to Equality 

Agency of the year tally

No.AGENCY NAMEGRAND EMVIE        20 POINTSGOLD        15 POINTSSILVER   
10 POINTS
BRONZE         5 POINTSTOTAL POINTS
1Wavemaker182011395
2Mindshare 91714375
3Lodestar UM 654160
4Madison Media  2230
5DDB MUDRA GROUP  1325
6m/SIX  2 20
7Blink Digital India Pvt. Ltd.  1115
8Essence India  1115
9Havas Media India Pvt. Ltd.   15
10Initiative Media (India) Private Ltd.   15
11Mediant Communications Pvt. Ltd.   15
  1234939 

Client of the year tally

 

No.CLIENT NAMEGRAND EMVIE        20 POINTSGOLD        15 POINTSSILVER   
10 POINTS
BRONZE         5 POINTSTOTAL POINTS
1Hindustan Unilever Limited 81211295
2Mondelez India Foods Pvt. Ltd.1856220
3GCMMF - Gujarat Co-operative Milk Marketing Federation Ltd. 522105
4Netflix India  92100
5Mumbai Police 12 35
6PepsiCo India Holdings Pvt. Ltd.  2230
7UltraTech Cement Ltd.  3 30
8Brainbees Solutions Private Limited  2 20
9CASTROL INDIA LIMITED 1 120
10Policybazar Insurance Brokers Private Ltd.  2 20
11Hardcastle Restaurants Private Limited  1115
12L'Oreal India Pvt. Ltd.  1115
13Mahindra & Mahindra Limited  1115
14Tata Consumers Pvt. Ltd.  1115
15Vedantu  1115
16Asian Paints  1 10
17HMD Mobile India Private Ltd.  1 10
18Johnson and Johnson India Pvt. Ltd.   210
19KFC INDIA MARKETING PRIVATE LIMITED  1 10
20Sony Pictures Networks India  1 10
21USV Pvt. Ltd.  1 10
22Coca Cola   15
23Dream11 Fantasy Private Limited   15
24GOQii Technologies   15
25Guiltfree Industries    15
26Myntra Design    15
27Norton   15
28OPPO   15
29Vodafone Idea    15
  1234939