Emirates has become the team sponsor of the India Premier League side Deccan Chargers. Emirates will be supporting the Hyderabad-based club, which won the IPL in 2009, for the next three seasons.
Commenting on the development, Orhan Abbas, vice president India and Nepal, Emirates said, “We are honoured to be joining forces with the Deccan Chargers and partnering with the team for the next three IPL campaigns. India is a vital market for Emirates and we recognise the huge role it has played in our development, from the employees who make up almost 25% our workforce to the millions of Indian passengers who book with us every year.”
He added, “Through this sponsorship we have the chance to connect with the people who we connect to 122 destinations and show our ongoing commitment to a nation which Emirates has been serving since we began operating in 1985. It is also a tremendous opportunity for us to further strengthen our support of a sport which the people of India follow with renowned passion. The IPL has rapidly established itself as a spectacle of sport and entertainment followed by billions around the globe and will provide Emirates a platform to consolidate our position as a world force in sports sponsorship.”
Commenting on their tie-up with Emirates, Gayatri Reddy, co-owner, Deccan Chargers, said, “We are proud to have a leading global brand like Emirates as our Team Sponsor for the next three seasons of the IPL. We are confident this association with Emirates will be fruitful. With an exciting new squad and sponsor, we look forward to the tournament and repeating our winning performance in DLF IPL 2012.”
Emirates had previously associated with the IPL in 2009, when they had sponsored the Kings XI Punjab.