iQOO sparks cross-brand billboard banter across major consumer categories

iQOO has initiated a billboard-led brand banter featuring Amazon, EaseMyTrip, CoinSwitch, Taco Bell, Snapdragon, Reliance General Insurance and Chingles. The executions circulated rapidly across social platforms as users shared screenshots, memes and variations of the creative format. What initially appeared to be spontaneous exchanges between brands was later revealed to be a coordinated nudge by iQOO, the high-performance smartphone brand from the vivo group.

Amazon’s line ‘Delivering Happiness’ is matched by iQOO’s ‘Delivering Peak Performance’, placing its performance-led positioning at the centre of the exchange. EaseMyTrip’s ‘Trips made easy’ is met with iQOO’s comeback, ‘Clicks made easy’. CoinSwitch enters the sequence with ‘Crypto ka confusion bhagao. Clarity badhao.’ which iQOO parallels with ‘Phone ka lag hatao. Speed badhao.’ Taco Bell maintains its food-first tone with ‘Slay like a boss in every bite’, prompting iQOO’s twist, ‘Delivering speed in every byte.’

 

 

 

 

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Each pairing is built around short, conversational lines that mirror the tone of the participating brands while anchoring iQOO’s message on speed and performance. The approach focuses on humour, familiarity and everyday behaviour rather than overt product claims, allowing the creative to feel organic and shareable.

The concept gained traction within hours, with meme pages producing their own interpretations and extending the banter to new formats. Instagram, in particular, saw users adapt the creatives in real time, contributing to the scale of the conversation.

By opting for billboard banter instead of traditional outreach, iQOO has tapped into a communication style that resonates strongly with younger audiences. The repartee references daily themes such as fast deliveries, food cravings, streaming habits and crypto confusion, making the concept both accessible and meme-ready. The exchange highlights how light, personality-driven storytelling can drive attention and participation, especially when brands adopt an informal and spontaneous tone.