Campaign India Team
Jan 23, 2024

Taj Hotels and Emirates top hotel and airline advocacy rankings in India

The YouGov rankings reveal the most recommended brands by Indian customers in the hotel and airline sector

Taj Hotels and Emirates top hotel and airline advocacy rankings in India
YouGov India has rolled out brand advocacy rankings for the hotel and airline sector. These rankings reveal the most recommended brands by customers within these sectors.
The advocacy rankings take into consideration how current and former customers of leading brands within the hotel and airline sector endorsed them over the past year. 
The questions the respondents had to answer were:  
  • Would you recommend the brand to a friend or colleague?
  • Would you tell a friend or colleague to avoid the brand?
Among the hotel rankings, Taj Hotels topped the list followed by Marriott and IT  Hotels.
Among the airline industry, Emirates was on top of the list. Qatar Airways and Singapore Airlines completed the top three. Air Vistara (six), Air India (eight) and Indigo (10) were the Indian airline brands among the top 10.
For the study, only respondents who are current or former customers of a given brand were considered. Rankings data was collected between 1 January and 31 December 2023.
Campaign India

Related Articles

Just Published

8 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

9 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

9 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations