Campaign India Team
May 08, 2014

Eggfirst wins creative duties of Talwalkars

Account won following multi-agency pitch

Eggfirst wins creative duties of Talwalkars

Fitness chain Talwalkars has entrusted Eggfirst India with its creative duties following a multi-agency pitch.

Eggfirst will handle mother brand Talwalkars, and sub-brands including Hi-Fi, NuForm, Zumba, Reduce and Transform.

The mandate is national and covers the chain’s 145 branches in 75 cities. The chain claims a member base of over 1.5 lakh.

Ashish Banka, VP, Eggfirst, said, “It feels good to work on a brand which is working on the nation’s health. And yes, it surely is a brand with legacy which we are proud to be associated with."

Carat Media is the media AoR on the account

Campaign India

Related Articles

Just Published

7 hours ago

Global industry leaders convene to discuss 'the ...

On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward

7 hours ago

Tinder’s shows Gen Z's redefinition of dating in 2020

Watch the film conceptualised by BBH India

20 hours ago

Star India acquires broadcast rights for Cricket ...

The Indian cricket team is scheduled to tour South Africa thrice in this period