Eggfirst wins creative duties of Talwalkars

Fitness chain Talwalkars has entrusted Eggfirst India with its creative duties following a multi-agency pitch.

Eggfirst will handle mother brand Talwalkars, and sub-brands including Hi-Fi, NuForm, Zumba, Reduce and Transform.

The mandate is national and covers the chain’s 145 branches in 75 cities. The chain claims a member base of over 1.5 lakh.

Ashish Banka, VP, Eggfirst, said, “It feels good to work on a brand which is working on the nation’s health. And yes, it surely is a brand with legacy which we are proud to be associated with."

Carat Media is the media AoR on the account