Durgesh Kaushik to head marketing for Snapchat in India

Snap has announced its first employee for the Indian market. Durgesh Kaushik has joined the company as marketing head. Kaushik will initially split time between Mumbai and Bengaluru. 

 

Prior to joining Snap, Kaushik was CEO and co-founder at Wishfie. He has also had worked with Facebook across Apac and AMEA prior. 

 

Nana Murugesan, managing director - international markets, Snap, said, “We are delighted to welcome Durgesh on board as our employee number one based in market at such an exciting time for our business in India. We are encouraged by the product-market fit, strong momentum in recent months and the announcement this week that we have completed 100 per cent roll out of our new app for Android will be an important lever for accelerating user growth in a market where it powers more than 90 per cent of smartphones.”

 

Kaushik said, “I see an enormous opportunity for Snapchat in India where people are embracing the opportunity to communicate quickly and easily with the people that matter to them without the pressure of likes and followers. Snapchat is already seeing solid growth locally and I’m excited to scale this over 2019 and beyond. A priority for me will be to continue the great work to date in developing and supporting local partnerships by extending their breadth and scope.”