Campaign India Team
Apr 25, 2019

Durgesh Kaushik to head marketing for Snapchat in India

Kaushik is the first employee for Snap in India

Durgesh Kaushik to head marketing for Snapchat in India
Snap has announced its first employee for the Indian market. Durgesh Kaushik has joined the company as marketing head. Kaushik will initially split time between Mumbai and Bengaluru. 
 
Prior to joining Snap, Kaushik was CEO and co-founder at Wishfie. He has also had worked with Facebook across Apac and AMEA prior. 
 
Nana Murugesan, managing director - international markets, Snap, said, “We are delighted to welcome Durgesh on board as our employee number one based in market at such an exciting time for our business in India. We are encouraged by the product-market fit, strong momentum in recent months and the announcement this week that we have completed 100 per cent roll out of our new app for Android will be an important lever for accelerating user growth in a market where it powers more than 90 per cent of smartphones.”
 
Kaushik said, “I see an enormous opportunity for Snapchat in India where people are embracing the opportunity to communicate quickly and easily with the people that matter to them without the pressure of likes and followers. Snapchat is already seeing solid growth locally and I’m excited to scale this over 2019 and beyond. A priority for me will be to continue the great work to date in developing and supporting local partnerships by extending their breadth and scope.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
18 hours ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
18 hours ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
18 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
19 hours ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here