DSP Mutual Fund launches ‘No More’ campaign for smarter investing

DSP Mutual Fund has launched ‘No More’, an educational campaign aimed at encouraging investors to pause, reflect, and avoid impulsive financial behaviours. The initiative draws on real investor experiences to highlight how hasty decisions, often driven by FOMO or short-term market trends, can derail long-term financial goals.

In recent years, investing has become more accessible than ever, with apps providing instant access and social platforms amplifying opinions. While convenience has increased participation, it has also made it easier for investors to chase high-performing funds, trade on headlines, or take on risks without full understanding. ‘No More’ urges investors to step back and assess whether decisions are guided by goals or emotions.

The campaign builds on DSP’s previous initiative, ‘I Will Not Stop’, which focused on disciplined investing and continuing systematic investment plans during market volatility. Together, the two campaigns convey a balanced message: stop harmful behaviours, and continue beneficial ones. Insights for ‘No More’ emerged from extensive conversations with investors, financial advisors, and distributors, revealing recurring patterns of excitement, anxiety, and reaction-driven decision making.

The campaign features a multi-channel rollout, including out-of-home placements at major Indian airports, print ads in national and regional newspapers, and a strong digital presence across OTT platforms.

Kalpen Parekh, MD & CEO of DSP Mutual Fund, said, “This campaign reflects our own experiences, encouraging investors to pause, reflect, and avoid moves that lead to regret. ‘No More’ is a rallying cry to stop what we shouldn’t do and create better financial futures.” Abhik Sanyal, head of marketing, added, “‘No More’ is a call to break the cycle of impulsive investing by recognising emotional traps and fostering mindful financial behaviour.”