Dizester awards creative mandate to Hakuhodo.Wyng

Hakuhodo.Wyng, the creative brand agency from Hakuhodo India, has secured the creative mandate for Dizester, the digestive health brand from Dr. Willmar Schwabe India, after a multi-agency pitch. The partnership covers the development of creative strategy and integrated communications for Dizester Herbal, a fully herbal digestive tonic, and Dizester Granules, an Ayurvedic alternative to conventional laxatives.

The scope of work includes strategic planning, creative development, digital amplification, BTL initiatives and retail activations. The agency will focus on priority markets including Delhi, Punjab, Haryana, Uttar Pradesh, Rajasthan and West Bengal. The approach aims to strengthen consumer engagement while enhancing retailer connections through sharper, insight-led on-ground initiatives.

Nitin Kumar, brand manager, Dizester, says: "Dr. Willmar Schwabe is a leading brand in the homeopathy and phytopharmaceuticals and is now strengthening its position in the herbal category with Dizester Herbal. Partnering with Hakuhodo.Wyng gives us a team that not only understands the dynamics of the wellness space but also brings strong creative thinking to help us stand apart in a crowded market. We look forward to building a meaningful and impactful brand journey together."

Shobhit Mathur, managing partner, Hakuhodo.Wyng, adds: "At Hakuhodo, our philosophy is to see ‘sei-katsu-sha’—people—as whole human beings, not just consumers. With Dizester, we aim to move beyond functional, problem-solution narratives and create a brand world that feels emotionally resonant, culturally grounded, and creatively distinctive. This is where we thrive—at the intersection of human insight and bold storytelling."

The win reflects Hakuhodo.Wyng’s broader ambition to collaborate with brands seeking culturally nuanced, insight-driven and creatively distinct communication solutions. The agency views the mandate as an opportunity to shape a differentiated identity for Dizester within the expanding herbal and digestive wellness space.