Digitas India has announced the appointment of Mohammedullah Shaikh and Richa Chugh.
Shaikh joins as senior vice president and head – tech services, whereas Chugh is vice president – media.
Shaikh moves from Grapes, where he was head of customer success and delivery, whereas Chugh moves from Motivator, where she was digital head of the West region.
The duo will report to Sonia Khurana, COO, Digitas India.
Khurana said, “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media and Shariq, with his varied experience in technology bring valuable inputs
to the team. It’s also their new, interesting perspectives that are going to be instrumental in further supporting Digitas; continued performance and execution of our growth plans. We’re thrilled to have them on board!”
Shaikh said, “I’m truly excited to join the talented team at Digitas India and work closely with the leadership. Digitas is already delivering large-scale, enterprise-level solutions for clients in customer experience, commerce, and marketing operations. With its tech-agnostic approach and strong technology services portfolio, I believe it’s the right time to be a part of this experienced team. My goal is to ensure that we develop and execute our long-term strategy in a way that best serves our customers and employees.”
Chugh added, “Unlike TV and offline media, the interplay between creative, tech, SEO, and media planning forms a curious ecosystem and plays a pivotal role in efficient, effective, and holistic brand growth. The leadership at Digitas India understands this very well, and facilitates a
complementary partnership between these verticals, which drove me to join them.”
With over 22 years of experience, Shaikh has worked with Isobar, Ogilvy, and Interface Communications. Chugh has over 11 years of experience and has worked with companies like Kia Motors, Interactive Avenues and Sportz Interactive, among others.
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