Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 19, 2008
Diageo reviews Indian media
Diageo is reviewing its US$4 million Indian media buying and planning business, putting incumbents Universal McCann and MEC on alert.In addition to the two incumbents, it is thought that Initiative and ZenithOptimedia are also involved in the pitch. Universal and MEC were awarded the business in 2006, with the IPG agency taking charge of Smirnoff, Shark Tooth and Captain Morgan rum, while the GroupM agency oversees Johnnie Walker and Haig.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
Jun 16, 2010
Agency Report Card: Media agencies in 2009
Just Published
Media
2 days ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
2 days ago
Why L’Oréal’s CMO is betting on startups to keep ...
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Marketing
2 days ago
Schneider Electric’s case for being a local global ...
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
