Indigo Consulting, the digital agency under Leo Burnett India, has announced the appointment of Devang Raiyani as national head of strategy. Raiyani joins from Advocacy will report to Dheeraj Sinha, CSO, Leo Burnett. Prior to this, Deepak Gopalakrishnan headed strategy for the agency. Gopalakrishnan now works with OML.
Sinha said, “Devang is a well-honed strategist. He has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”
Raiyani will partner Navin Kansal, national creative director, Indigo Consulting.
Kansal said, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”
Raiyani added, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I'm excited to create some great work with the team at Indigo."
In a career spanning close to 10 years, Raiyani has also worked with Yellow, Blink Media, Ogilvy, Saatchi & Saatchi, Bates CHI&Partners and Grey Group.