Dev Kakkad joins CloudTailor

Moves from Hustle Network

Jun 27, 2022 07:04:00 AM | Article | Campaign India Team

 
Women’s D2C fashion platform, CloudTailor, has announced the appointment of Dev Kakkad as head of consumer activation and brand partnership.
 
He will be responsible for heading the entire consumer activation and brand partnership for CloudTailor. He is also tasked with identifying and defining the compnay's growth plan and bringing stakeholder groups together, to identify and build impactful solutions, providing strategic marketing expertise and innovative expertise to successfully drive revenue and brand awareness for national and international venues.
 
Kakkad moves from Hustle Network, where he was business head. 
 
Mahesh Patel, co-founder, Cloudtailor, said, “To continue the customer acquisition journey and to meet CloudTailor's massive growth ambition, I’m pleased to welcome Dev Kakkad to the team to lead Activation and Brand Partnership. Dev comes with vast experience in marketing and has deep knowledge of how to build a strong customer acquisition channel and understand the customer’s needs. On the journey to make CloudTailor a household brand for every woman for their personalised fashion and tailoring, I’m confident that Dev will be a great asset to CloudTailor and will take Activation and Brand Partnership to the next level.”
 
Kakkad said, “I am immensely excited to join CloudTailor, and lead Activation & Brand Partnership. As I step into this new role, my main objective will be to drive growth by exploring different avenues through omni channel initiatives. I believe my expertise in B2C marketing campaigns, brand partnership, and customer acquisition would benefit the brand and pave the way for future growth.”
 
With over 10 years of experience, he has also worked with companies like Zee Entertainment, V K Communications and Balaji Telefilms.