Cloudtailor, a women’s D2C fashion platform has appointed Shailendra Shyamsukha as head of brand and communication.
He will be responsible for working on the brand’s narrative through an effective and strategic integrated communication approach. He will also lead Cloudtailor’s marketing activities and campaigns on a national level, to align with its business expansion plans in the coming months.
Shyamsukha moves from L&K Saatchi & Saatchi, where he was associate vice president.
Mahesh Patel, co-founder, Cloudtailor, said, “I am excited to welcome Shailendra to the Cloudtailor family. With his hands-on skills and knowledge in establishing strategies, I believe his leadership skills will pave way for Cloudtailor towards growth, creativity and development. Shailendra is a passionate and true brand expert in digital and direct to consumer experiences. As we continue to accelerate our growth and expansion through physical business, Shailendra will spearhead our brand’s ability to connect with our global consumer base through the creation of meaningful and authentic consumer touchpoints.”
Shyamsukha said, “I am ecstatic to be part of the ever-growing startup economy and being part of a brand like Cloudtailor that's solving the problem that every woman faces when thinking about ready-to-stitch fashion by making the entire process convenient and easy to use. I look forward to utilising my experiences in further elevating the brand position and imagery.”
With over 10 years of experience, he has also worked with companies like Think WhyNot and R K Swamy BBDO.