Jessica Goodfellow
May 20, 2022

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy

Dogstudio built virtual festival Tomorrowland Around The World

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 hour ago

What I learnt about leadership from Piyush Pandey’s ...

Working alongside him was nothing short of a masterclass in humanity and advertising.

1 hour ago

Are ‘struggling’ agency groups dragging down ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.

2 hours ago

Dentsu warns staff of data breach after Merkle hit ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.

3 hours ago

When AI turns to humans to feel human

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.