Dentsu Media bags Kurlon’s media mandate

Dentsu Media has bagged the media mandate of mattress major Kurlon. The account will be handled by the agency’s Bengaluru office.

The brand has tasked the agency with developing a media strategy that will enable it to reach out to its priority markets effectively and help it re-affirm its position as market leader, informed a Dentsu statement.

Sudhakar Pai, managing director, Kurlon, said, “Kurlon is at a very important stage right now and we need a media partner who can reconcile our objectives with what the media industry has to offer. We believe Dentsu Media fits the bill perfectly for this.”

Divya Gupta, CEO, Dentsu Media, added, “Kurlon is an exciting win for our team. Kurlon has the kind of organiational philosophy that fits in quite perfectly with the Dentsu way. We are confident that this is the beginning of a long and sustained relationship of mutual trust and respect.”