Advertising Marketing Opinion
Naman Agarwal
Feb 24, 2025

How creative agencies are humanising brands in the digital age

In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the conversation, says itch's co-founder and creative head.

Watching Manoj Pahwa carefreely dancing on a Kurlon bed, didn’t need words to tell us how comfortable it was; you could just feel it.

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