Kurl-On assigns its digital mandate to Pink Lemonade Communications

Account won post a multi-agency pitch

Jun 03, 2022 07:40:00 AM | Article | Campaign India Team

Mattress manufacturing company, Kurl-On has assigned Pink Lemonade Communications with its digital mandate. 
 
The agency will handle the brand’s digital marketing on all platforms, including search engine optimisation, and running of campaigns on various platforms. It will also be tasked with researching and analysing Kurl-On’s performance and engagement, to grow and optimise their presence on all their platforms.
 
Pink Lemonade will also plan and execute offline marketing activities, including conceptualisation, content writing, editing, and proofing, as well as the design and layout of Kurl-On’s offline branding collateral. 
 
The account was won post a multi-agency pitch and will be handled by Pink Lemonade's Bengaluru office. 
 
Prashant Deshpande, head - brandcomm, Kurl-on, said, “We wanted an agency that would bring alive the spirit of the Kurl-On brand for the Indian digital audience and we made the right decision by choosing Pink Lemonade for the job. They have spent time understanding our brand language and imagery, and have successfully helped us reach out to our customer base in creative ways. They are aware about the type of content that will appeal to the younger audience as well as the older audience. Their work ethic and hands-on approach towards the project has made this partnership very successful for us. We look forward to a long-term working relationship with them.”
 
Tina Garg, founder and chief storyteller, Pink Lemonade, said, “At Pink Lemonade, we do a deep dive into the clients that we work with to truly understand the character and persona of the brand. Through our comparative analysis and strategies, we are able to position the brand for impact. We believe this is one of the key reasons why our approach aligned with Kurl-on’s expectations. We are excited to work with a household name like Kurl-On, one of the largest players in the Indian mattress industry."