Dentsu Aegis Network has announced the global launch of dentsu X, an integrated agency network combining communication and media planning services, content creation, technology, data and behavioural insights. The new entity has been launched following the rebranding of the group’s media specialist – Dentsu media.
dentsu X will help DAN expand its presence in Europe and the United States. As a rebrand of Dentsu Media, dentsu X has a presence in 13 Asian markets, Canada and Russia, and will enter Europe by the end of 2017 and subsequently the US.
Takaki Hibino, global brand president, dentsu X will lead this team globally. Hibino is based in Singapore.
He said, “When Dentsu media was first launched in 1999, the use of the word ‘media’ had a very limited meaning. For close to two decades, Dentsu media alongside its creative agency partners has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected ‘X’ to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.”
Nick Waters, CEO, Dentsu Aegis Network Asia Pacific, said: "Dentsu media is unique as a scaled Asian agency network. Integrating within Dentsu Aegis Network portfolio of agencies it has propelled its growth so that it currently leads the Campaign new business tables. This change of branding serves to better reflect the agency's capabilities and further enhance its position as a global agency network."
Divya Karani, CEO of dentsu X India, said, “Dentsu media has always believed in reaching ahead, anticipating and embracing change. ‘Experience’ is the currency in the brave new world we live in. dentsu X delivers to this.”
The rebrand of Dentsu media to dentsu X is effective 8 June 2017.