Law & Kenneth Saatchi & Saatchi has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Delna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi & Saatchi with immediate effect. She will continue to report to Anil S Nair, CEO and managing partner of the agency.
Earlier, L&K Saatchi did not have a single leader for its creative department. Rahul Nangia, Delna and Charles Victor were handling different groups. Now, Sethna takes on all creative responsibility across India and all creatives report to her.
Victor takes on the role of an executive director focusing on business development and integration.
Rahul Nangia will pursue film direction as a parallel career while consulting L&K Saatchi on key clients.
Anil S Nair said, “Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon.”
Sethna joined Law & Kenneth Saatchi & Saatchi in 2014, her second stint at the agency. She joined from Leo Burnett India, where she was the Regional Creative Director for P&G’s Whisper. A creative professional with over 20 years of experience in her stride, she has also had stints in agencies such as JWT, Publicis Ambience and Lowe Lintas, in the past.
She said, “Law & Kenneth Saatchi & Saatchi is an organization where the proverbial glass ceiling doesn’t restrict women. It allows for both people & work to flourish. The teams here are all young & passionate and I feed off that energy. I look forward to my new responsibilities and creative challenges coming my way. 2018 is going to be about creating great, memorable work for all of us at the agency.”