DDB Mudra North has won the creative mandate for Shri Lal Mahal Group. The Group is one of the major exporters of rice from India. The account was won following a multi-agency pitch.
Dev Garg, director, and Uday Nayak, business head - domestic market, Shri Lal Mahal Group said in a statement: "Shri Lal Mahal Group of Companies was established in 1907. From its modest beginnings as a small business house, it has grown into a large multinational conglomerate with a steadily rising annual turnover. Shri Lal Mahal is a Star Trading House and one of the biggest exporters of rice from India, exporting Basmati rice to Europe, USA, Canada, Australia, South East Asia and the Middle East. Our need of the hour is a complete revamp of the brand in order to further strengthen our presence in both national and international markets. In this interesting phase of our brand journey we needed a partner to deliver not just creative excellence but business solutions to us. In DDB Mudra, we've found that able partner."
Vandana Das, president, DDB Mudra North, said, "It's a delight to be partnering Shri Lal Mahal, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would be much noticed."
Sambit Mohanty, creative head, DDB Mudra North, added, "Shri Lal Mahal is a brand with a heritage of more than a century, and it feels great that they have reposed confidence in us for the road ahead. Indeed it's a big responsibility and we look forward to creating some really memorable communication."