With seven Gold, 23 Silver, 15 Bronze, DDB Mudra Group walked away with Agency of the Year at Pepper Awards 2013. The seventh edition of Pepper Awards were announced on April 12 at Cochin. Bangalore-based Nirvana Films came second in the metal tally with four Gold, 10 Silver and five Bronze metals.
Stark Communications stood third, with one Gold, two Silver and five Bronze metals. TTK Prestige was declared Advertiser of the Year.
Speaking to Campaign India, Vipul Thakkar, executive creative director, DDB Mudra South, said, "We knew that we would win sufficient number of metals. But this kind of sweep was a pleasant surprise. It’s a fantastic show by the DDB Mudra team and it’s time to keep up the momentum to conquer bigger and better forums.’’
DDB Mudra bagged most of the metals for its work on TTK Prestige and Peter England.
Pepper Awards 2013 received a total of 1,100 entries from more than 80 organisations in 26 categories and 70 sub-categories. A three-member jury panel comprising Prathap Suthan, managing partner/ chief creative officer, Bang In The Middle; Raj Nair, chief creative officer, BMB India; and Rajiv Raja, founder and sound-smith, Brandmusiq, judged the entries.