Campaign India Team
Oct 01, 2015

DDB Mudra Group to launch Track in India

RAPP India clients to be moved to global data-led agency brand

DDB Mudra Group to launch Track in India
DDB Mudra Group will roll out Track DDB in India. Track DDB is the group's brand that addresses the data-led world of marketing communications. 
 
Services will include creative, data and digital analytics, database marketing, CRM, digital and mobile marketing. 
 
Venkat Mallik, president at Tribal DDB and RAPP India, will don the mantle of president for Track DDB.
 
DDB had opened offices in Canada, Germany and Singapore earlier this year and will now open its Mumbai and Delhi offices. It launches in India with RAPP India's existing clients moving to Track DDB. These include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions and VGuard, among others.
 
Madhukar Kamath, group CEO and MD, DDB Mudra Group, said, "The launch of Track DDB is a great opportunity for us to create a mainstream offering in this hyper-connected 'Data Digital World'. Track DDB will offer creative solutions across connected touch points to address today’s consumer."
 
Venkat Mallik, president, Track DDB India, said, "Track DDB will be a data-driven agency for the digital world which will bring the best thinking to address new age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch points and Track DDB will bring these to clients. Track DDB will offer solutions customised to specific industry verticals across FMCG, IT and B2B, financial services, retail, automotive, and real estate amongst others."
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Truecaller dials Thinkstr for creative

Will soon release a campaign that takes on sexual harassment

7 hours ago

Think Ink Communications launches celebrity and ...

The vertical has been called Think Talkies

8 hours ago

Ad wars: Why one upmanship in advertising makes for ...

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…