DDB Mudra Group will roll out Track DDB in India. Track DDB is the group's brand that addresses the data-led world of marketing communications.
Services will include creative, data and digital analytics, database marketing, CRM, digital and mobile marketing.
Venkat Mallik, president at Tribal DDB and RAPP India, will don the mantle of president for Track DDB.
DDB had opened offices in Canada, Germany and Singapore earlier this year and will now open its Mumbai and Delhi offices. It launches in India with RAPP India's existing clients moving to Track DDB. These include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions and VGuard, among others.
Madhukar Kamath, group CEO and MD, DDB Mudra Group, said, "The launch of Track DDB is a great opportunity for us to create a mainstream offering in this hyper-connected 'Data Digital World'. Track DDB will offer creative solutions across connected touch points to address today’s consumer."
Venkat Mallik, president, Track DDB India, said, "Track DDB will be a data-driven agency for the digital world which will bring the best thinking to address new age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch points and Track DDB will bring these to clients. Track DDB will offer solutions customised to specific industry verticals across FMCG, IT and B2B, financial services, retail, automotive, and real estate amongst others."