Isobar has won Danone India's digital mandate. The account was won following a multi-agency pitch.
Isobar's Mumbai office will manage the strategy and implementation of the brand’s social media channels and overall content dissemination on a host of other digital platforms. In addition, the agency will be launching Danone’s ‘One Planet One Health’ initiative in India.
Neharika Talreja, head - digital, Danone India, said, “At Danone, we are passionate about driving our 'One Planet One Health' agenda. We wanted a partner who can balance strategic communication with creative use of digital. We are excited to co-build this with Team Isobar who brings innovative digital ideas and incisive approach to create real impact in the lives of our consumers.”
Shekhar Mhaskar, chief growth officer, Isobar India, said, "We are excited to partner with Danone India at a time when the world needs a bit of additional love and care. Sharing a common vision of bringing a positive change to people’s lives, we look forward to doing some great life-impacting work as an outcome of this partnership.”