MW TAG Ideation, the full-service creative agency of McCann Worldgroup India, has appointed Daniel Upputuru (pictured) as senior creative director. With this, Upputuru will head creative for its Delhi operations.
He joins from Rediffusion Y&R, where he was creative head.
Commenting on his appointment, Prasoon Joshi, executive chairman and regional creative director – McCann Worldgroup India said, "I am happy to have Daniel with TAG Ideation. It has a great team and leadership and I am positive that Daniel will bring more value to our creative product."
Himanshu Saxena, GM and VP – MWG TAG Ideation said, "We are excited to have Daniel as the creative leader for our Delhi office, which has already built a reputation of attracting some of the finest creative minds around. I am very confident that Daniel’s arrival at TAG, would further strengthen our focus on providing effective marketing solutions through edgy, out-of-the-box creativity across all forms of consumer engagement opportunities."
Upputuru said, "It’s a huge responsibility but also a fantastic opportunity. I'm very excited to be a part of this journey that I've embarked upon of shaping a successful future for MWG TAG. Along with a bunch very talented and highly motivated people here and with God's help, we shall rock!"
Upputuru is a Bachelor of Fine Art degree holder from Delhi College of Art and has spent his professional career with agencies like Ogilvy, Contract, Nexus Enterprise & Rediffusion. His creative talent has been acknowledged at One Show, Cannes, D&AD, Goafest and Effies. Having partnered brands like Airtel, Amway, Bacardi, Xerox, Motorola, Hindustan Times, Seagrams, LG, Dabur Amla, Fanta, Incredible !ndia, Red FM, NIIT, Microsoft, ABN AMRO Bank, JK Tyres.
TAG Ideation currently handles Videocon Consumer Electronics and Home Appliances, Dishtv, Videocon Mobile Handsets and Datacom (the GSM service from Videocon Group). This year, the agency plans to expand itself into Mumbai, Bengaluru and Chennai markets.