Indian work bagged three White Pencils at the first edition of D&AD Impact Awards, winners of which were announced on 27 September 2016 in New York.
'Beauty Tips by Reshma' for Make Love Not Scars by Ogilvy & Mather, 'The Story of an Unborn Child - Chamki' for HUL by PHD, and 'Dads Share The Load' for Ariel Matic by BBDO India won White Pencils, the highest honour at the awards.
Beauty Tips by Reshma
Chamki
Dads Share the Load
As reported by Campaign India, Blood Banking, an initiative for the Indian Red Cross Society by J Walter Thompson, won a Pencil. This turned out to be one of two Graphite Pencils for India. The other was for Snapcounsellors for Lovedoctor.in and Chayn India by TBWA\India.
BBDO India's 'Touch The Pickle' for Whisper won a Wood Pencil.
Also winning two Wood Pencils was work by entrant A Good Feeling titled 'Taxi Fabric Community' and 'Taxi Fabric Industry Evolution'.
The D&AD Impact Awards were created by D&AD and Advertising Week to recognise companies and brands making the world a better place.
(Updated with nature of metal and all winners from India at 9.45 hrs IST on 28 September.)
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