Dabur India has announced the appointment of actor Deepika Padukone as brand ambassador for its Amla hair oil.
The brand has rolled out a campaign titled 'Photocopy nahi, chuno asli amla' (Do not photocopy, choose real amla) featuring Padukone that has been conceptualised by Ogilvy.
Abhishek Jugran, vice president, marketing, Dabur India, said, “We are delighted to welcome Deepika Padukone to the Dabur Amla family. We are confident that this association will further strengthen the brand and help us build a better connect with our consumers. Dabur Amla hair oil has always been associated with strong, long and beautiful hair and has empowered millions of women across the world to feel more confident and beautiful. It has always been a trusted brand with 80-plus years of legacy. Deepika’s vibrant persona, pan-India appeal, and confident attitude coupled with how she is beautiful, sensitive and self-made, make her a great fit for our brand.”
Jugran added, "Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. The brand Dabur Amla has been synonymous with hair oiling and has proved itself generations after generations to be the best choice when it comes to making your hair strong and beautiful.
Prakash Nair, president and head of office, Ogilvy India (North), said, “Dabur Amla Hair Oil is an iconic brand and leading Bollywood queens have associated themselves with the brand. Deepika Padukone as the new brand ambassador, known for her style is a perfect partner to continue building the brand's beauty credentials.”
Ritu Sharda, chief creative officer - Ogilvy India (North), said, “Dabur Amla is synonymous with beautiful hair and has always had the leading ladies of Indian cinema as the face of the brand. This year we are thrilled to have Deepika Padukone as the brand ambassador of Dabur Amla hair oil. She epitomises beauty and grace and we are sure she will do wonders for this iconic brand. This campaign highlights how Dabur Amla hair oil is and will always be the OG (original) of great hair."
The campaign will be live across all TV channels, social media and other digital platforms.