1 month ago| article
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Nov 11, 2022 08:05:00 AM | Article | Dr AL Sharada Share - 
What worked:
The ad shows parents talking about how they take care of their baby which is a slight deviation from ads which only show women being concerned about the wellbeing of the babies.
GSS: 3.5/5
The ad has the potential to influence the way parents think about investing in the dreams of their daughters, with two cricketing icons advising the father to invest right for her future.
GSS: 4/5
What did not work:
Totally, male-centric.
GSS: 2.25/5
Special mention:
Shows a confident and successful woman in a male-dominated profession. However, it somehow reinforces the notion that motherhood robs women of beauty and youth unless, of course, they use Santoor.
GSS: 3.5/5
Anil Kapoor equating himself to a well-marinated Licious Chicken! Height of self-objectification!
GSS: 2.5/5
Other films from last week:
GSS: 2.5/5
GSS: 3/5
GSS: 2.5/5
GSS: 3.25/5
GSS: 3/5
GSS: 3/5
