Castrol Activ urges consumers to go down the right path

Castrol Activ has rolled out a campaign titled #CompromiseMehngaPadega (a compromise will prove costly) through which it aims to show how it provides bike engines with better protection. 

 

Conceptualised by Ogilvy, the film shows how a consumer decides to go with a cheaper option of an engine oil to save money. The mechanic then tells him that that a cheaper engine oil, would end up costing more in the long run because of potential bike repairs, while Castrol Activ would lead to smooth sailing.

 

Jaya Jamrani, vice president – marketing, Castrol India, said, “At Castrol India, we are committed to delivering industry-leading products to our consumers that offer unmatched protection and performance for their vehicles. Our new Castrol Activ campaign #CompromiseMehngaPadega reinforces this commitment and effectively showcases the superior engine protection that two-wheeler users can avail by choosing Castrol Activ for their bikes.”

 

Sukesh Nayak, chief creative officer, Ogilvy India, said, “Many a time, in an effort to save a little, we often end up spending much more. That’s our approach to demonstrate the value of Castrol Activ’s 3X superior protection. Our ‘Idhar-Udhar’ campaign will nudge bikers to re-evaluate their spending choices in a light-hearted manner.”

 

The campaign is spread across TV and digital.