Max Life Insurance helps Rohit Sharma realise the value of his relationship
Watch the film conceptualised by FCB Interface here
Oct 28, 2022 04:44:00 PM | Video | Campaign India Team Share -
Max Life Insurance has rolled out a campaign featuring its brand ambassadors cricketer Rohit Sharma and his wife Ritika Sajdeh, to highlight its term insurance offerings.
Conceptualised by FCB Interface, the film showcases Sharma engaging in a playful conversation about how his wife Sajdeh has gestures of crossing her fingers during all his matches. Sajdeh says it's because Sharma’s batting is weak and hence she has this tradition. Sharma replies that it's a silly gesture. Hence, Sajdeh vows to never do that during his games. Looking at her disappointed face, Sharma tells her to continue with her gesture as it feels good. The film goes on to show how our loved ones support and encourage us to achieve our true potential and realise our ‘real’ value.
Rahul Talwar, chief marketing officer, Max Life Insurance, said, “Our brand ambassadors - Rohit and Ritika are the perfect example of a trusted partnership, each one enabling the other to realise their ‘real’ value and achieve their goals. More importantly, they are firm believers in being equal participants in making decisions to protect the financial future of their family. Together, they personify our philosophy ‘you are the difference’ and align with our ideals to financially protect customers against life’s uncertainties. Through our protection campaign, we are driving home the importance of early financial planning - especially among young consumers- encouraging them to be aware and prepared for all eventualities.”
Client: Max Life Insurance
Agency: FCB Interface
Production house: Belief Films
Producer: Simran Rao
Director: Anupam Mishra