Mamaearth's co-founders share how they keep their child's skin healthy
Watch the film conceptualised by Momespresso here
Nov 03, 2022 10:56:00 AM | Video | Campaign India Team
Mamaearth has rolled out a campaign '#SkinHealthywithCocoHaldi" featuring its founders - Varun Alagh and Ghazal Alagh to highlight the safety factors of its recently launched Turmeric and Cocosoft range.
Conceptualised by Momespresso, the film opens up with Ghazal and Varun in the middle of a family portrait shoot. In between the shoot, some questions are directed to the second-time parents, asking them that the birth of their first child Agastya led to the birth of Mamaearth, now with the birth of their second child what's new? The founders respond by saying, this time around they are bringing forward age-old ingredients that were used by their grandmothers which are coconut and turmeric. Ghazal recalls how as a child her mother used to blindly trust coconut for her skin. Varun added that his grandmother used to trust turmeric for its antiseptic and antibacterial properties. The film closes with a message stating that the ancient propositions are tried and tested through generations.
Ghazal Alagh, co-founder and CIO, Mamaearth, said, “A brand that was launched with the vision of making parenting hassle-free and providing home-remedies in safe and certified formulations, we have been committed to bringing back age-old recipes to parents so that they can get the benefits of the recipes that our grandparents trusted in hassle-free formats. Hence, we created the CocoSoft range with tried and trusted ingredients like Coconut and Turmeric. With this campaign, we are highlighting the goodness of Coconut and Turmeric in the CocoSoft Range which has been tried and tested by our grandmothers. We hope that the millennial generation will be moved by this idea and decide to pick nature's goodness with us and our products.”
Prashant Sinha, co-founder, Momspresso, said, “Young parents today, are extremely conscious about the products they choose for their child. As per the insight gained through our platform, moms prefer natural ingredients to address the skin-care requirements for their children. We are extremely delighted that Mamearth partnered with us to create the launch film of CocoSoft. I am confident that this video #SkinHealthywithCocoHaldi will resonate strongly with young parents.”