Addresses the issue of undervaluing the efforts of women towards career goals by men. The ad by featuring a woman rather than a man subtly conveys that women could also upskill and move ahead in their careers.
Once again by choosing a woman over a man to present the unique features of Slice, a credit facility, the ad breaks free of the stereotype that financial products are to be promoted by men for men.
The presence and visibility of the girl in the ad is a welcome change. The ad also shows both mothers and fathers equally concerned about children's education.
An interesting narrative focusing on the vulnerability of a young man going through a break-up. The young woman, on the other hand, is shown as confident and more mature in handling the break-up.
The two-ad campaign features a woman also dealing in cryptocurrency, which is still a new product in the market with very little awareness and understanding about it among the general public.
Good to see a woman participating in a motor cycle rally. But the endorsement of the product still comes from a male doctor, the woman athlete has no clue about how to deal with a sprain!! So helpless.
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