CoinSwitch Kuber, a cryptocurrency investment platform, has rolled out a campaign consisting of two films.
Conceptualised by The Script Room, the aim of the campaign is to create positive awareness around cryptocurrency and position CoinSwitch as top-of-mind in the category.
Swati Pincha, head of growth, Coinswitch, said, “The partnership with The Script Room brings in innovative ways for us to look at our goal of making India more aware about crypto. Our user base has good representation from all across India and making sure that these new and young investors are well informed is our greatest priority."
Ayyappan Raj, co-founder, The Script Room, said, “It’s a very young brand in a very new category. Combined with ambitious goals and a high energy team, it’s no surprise that we were able to co-create some really exciting and bold work. It’s a pleasure working with Swati and her team at CoinSwitch, they really regard and celebrate good ideas. The campaign has been well received; we hope to continue this association through many more films."
Ramsam, co-founder, The Script Room, added, "Financial services advertising is most often done with a lot of gravitas, seriousness and generally in the emotional territory. The entire cryptocoin being a relatively new category, we thought we should try something that’s really cool and fresh. The creative is basically a take on the usual disclaimers that come along with finance ads and we have given it an interesting twist. We are delighted by the way Akankhsa visualised the films and brought it alive."
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