dr sharada

8 hours ago

Creative Critique through the gender lens: Ad reviews 18-25 May

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Apr 07, 2020

Creative Critique through the gender lens: Ad reviews 30 March - 5 April

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Mar 30, 2020

Creative Critique through the gender lens: Ad reviews 23-29 March

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Mar 22, 2020

Creative Critique from a gender lens: Ad reviews 16-22 March

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Mar 01, 2017

Creative Critique: Ad Reviews 15-28 February

On the eve of International Women's Day, many ads in our regular column rank high on their gender sensitivity scores (GSS). Of course, there are also some duds. This fortnight, Innocean Worldwide's Vivek Srivastava and Rediffusion's Rahul Jauhari review ads from the fortnight, while Population First's Dr AL Sharada scans them sporting the gender lens