Edtech company Byju’s has unveiled an ad campaign to highlight the launch of its ‘Two Teacher Advantage’ classes. Conceptualised by Spring Marketing Capital, the film aims to introduce the unique concept of having two teachers in a classroom and how it can offer a superior classroom experience and help children gain conceptual clarity.
The TVC features Shahrukh Khan and is expressed in a catchy song. It touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, indicating how the Byju's class helps children learn better.
While one teacher uses strong visuals and storytelling to ensure conceptual clarity, the second solves instant doubts, pays individual attention and makes sessions more interactive.
Mrinal Mohit, chief operating officer, Byju's, said, “Byju's has always aimed to provide an engaging and interactive experience for students to make them fall in love with learning. The TVC aims to present the one-of-its-kind ‘Two Teacher Advantage’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow. We want to further convey that Byju’s classes is the future of tuition and will help students learn better. With Shahrukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”
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