Dr AL Sharada
Jan 12, 2024

Creative critique from a gender lens: 1-5 January

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Creative critique from a gender lens: 1-5 January

Sony Liv

 

It is a humorous ad, skillfully fusing satire and drama, designed for repeated viewing. However, incorporating women into significant roles would have guaranteed a more equitable representation of women in communication.

 

Gender Sensitivity Score (GSS): 3/5

 

KFC

The ad conveys a crucial message about timely lunch breaks and challenges the corporate culture that neglects the sanctity of lunchtime. While it presents a fair representation of women in the organisation, better gender balance could have been achieved by featuring a woman as the boss, especially since the message is delivered by a man – Colonel Sanders.

 

GSS: 3/5 

 

Kia

A mean machine helps a macho man get the hot babe! 

 

The ad is as stereotypical as the sentence above. It presents an interesting and intriguing, though cliched, narration of a wild pursuit. The ad is targeted at men and the viewer gets to know nothing about the car's features, except that it helps in wild pursuits. 

 

GSS: 2.25/5

 

Google Pixel

GSS: 3/5

 

Hero MotoCorp

GSS: 3/5

 

Tata AIG

GSS: 3/5 

Source:
Campaign India

Related Articles

Just Published

2 days ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

2 days ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

2 days ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

2 days ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.