Campaign India Team
Jan 04, 2024

Sony Liv unleashes the shark within a young entrepreneur

Watch the film conceptualised by Moonshot here

Sony Liv has rolled out a campaign 'corporate bidaai' (corporate farewell), to announce the release of the third season of Shark Tank. 

 

Conceptualised by Moonshot, the film illuminates the challenges faced by a young employee who, having endured exploitation from his bosses, bids farewell amid a chorus of sarcastic comments as he moves out of the office. As he departs, he deftly responds with clever comebacks when queried about the tasks that had subjected him to exploitation and pressure. The bosses find themselves at the exit, where they encounter the employee's co-founder. The co-founder articulates a commitment to treating the departing employee positively in their new venture, and together, they drive away with a car adorned with a sign proclaiming 'just founded.' The film concludes by unveiling the release date and timing for season three of Shark Tank.

 

 

The campaign was rolled out on YouTube and Instagram on 22 December 2023. 
 

CREDITS: 
Agency: 
Moonshot

Client: Sony Liv

Writers: Tanmay Bhat and Deep Joshi
Director: Rahul Bharti 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Srinivasan K Swamy elected as AAAI president, ...

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.

17 hours ago

WPP Media wins Mastercard’s global media account ...

The $180 million win ends the 10-year relationship between Mastercard and Carat.

17 hours ago

Wikipedia parent set to pick Spin as social media ...

Shop will create social video campaigns for the online encyclopedia.