Hero MotoCorp pays tribute to Karizma's timeless legacy

Hero MotoCorp has rolled out a campaign #LiveTheLegend featuring Hrithik Roshan and Rannvijay Singha, to pay homage to the legacy of Karizma XMR, known for revolutionising sports biking in the country. 

 

Roshan and Singha were associated with the brand over two decades ago. Roshan, who was brand ambassador of the Karizma, had handed over the bike to Singha, while he was associated with the show Roadies back in 2003.

 

Conceptualised by L&K Saatchi & Saatchi, the film shows the bike, which once captivated an entire generation, continuing to be cherished and revered even in contemporary times. Narrated by Roshan, the film's voiceover aims to evoke a deep emotional connection, unveiling the modern and advanced avatar of the Karizma XMR. In a nostalgic nod to the past, the film also acknowledges some of the iconic scenes and memorable advertisements from Karizma's history, including the unforgettable ride into a dust storm. Beyond marking the return of a motorcycle in the market, the film celebrates the resurgence of a legend that has consistently inspired generations, turned heads, and remained the aspirational ride for all.

 

Kartik Smetacek, chief creative officer, L&K Saatchi & Saatchi, said, “The one thing that  became apparent the moment we started working on this brand was that this is not another  bike, this is the Karizma. Even a decade later, the name commands something more than  respect, it commands reverence. The campaign sought to harness this brand love, to stir it,  grow it and create an aura for the next avatar of this legendary name.” 

 

CREDITS: 

 

Agency: L&K Saatchi & Saatchi 

Client: Hero MotoCorp

CEO: Paritosh Srivastava  

Chief service officer: Snehasis Bose  

Chief creative officer: Kartik Smetacek  

EVP: Debarjyo Nandi  

EVP and business head (Digital): Prachi Bali 

Strategic planning: Sanket Joshi 

Creative: Divakar Shetty, Chetan Kapoor, Jason Samuel, Sandeep Salunkhe, Prashant  Patankar, Shiv Nadar, Vinayak Kharat, Omkar Chavan, Gautham C

 

Account management: Madhavi Chinnabhandar, Aditya Ranjan, Siddhi Waingankar,  Sushmita Paul, Alisha Furniturewalla, Bhavna Sukhija, Kartik Deo, Ankita Sharma, Divyansh  Agarwal  

Head of films: Jignesh Maru  

Executive agency producer: Rahebar Sonawalla 

Production house: Prodigious  

Director: Amit Gupta  

Head of prodigious: Varun Shah 

Executive producer: Amar Parekh 

Producer: Kopal Gupta  

Post producer: Niyaz Khan 

DOP: Jens Maasboel