Campaign India Team
Jan 04, 2024

KFC's Colonel Sanders unleashes flavourful justice on lunch offenders

Watch the film conceptualised by Ogilvy here

KFC has rolled out a campaign ‘Aao lunch karein' (let's have lunch), to highlight its newly launched lunch menu offerings. 

 

Conceptualised by Ogilvy, the film showcases Colonel Sanders leading a dedicated squad with a singular goal – apprehend those who dare to neglect the sanctity of lunch. The film's narrative takes place in an office, at lunchtime where everyone appears occupied with everything but lunch. Sanders and his team swiftly take charge, confiscating phones, closing laptops, and turning off the power, all in the pursuit of justice for lunch. A wave of confusion sweeps through the employees as they try to make sense of the chaos. The moment of revelation arrives when Sanders declares the arrest of all lunch offenders, emphasising that doing anything other than enjoying lunch is a crime. The film concludes with a powerful proclamation, 'Aao Lunch Karein!', as Sanders urges everyone in the office to join the lunch revolution and savor KFC's lunch specials

 

Aparna Bhawal, chief marketing officer, KFC India and partner countries, said, "Lunch is often the most compromised meal of the day because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC lunch specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”  

 

Ritu Sharda, chief creative officer, Ogilvy-North said, “Lunch doesn't always get the justice it deserves. Sometimes we work at lunchtime or have working lunches, or skip lunch. We settle for what's available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC lunch police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It's a fun, slightly wacky, and a completely unmissable way to remind people that with KFC lunch specials, we are bringing back the adage, lunchtime means lunchtime. Subsequent films in the campaign will showcase different situations and reasons people are compelled to skip lunch – whether it’s a boss who wants his team to eat the exact same thing each day or a college student whose pocket money won’t stretch for a lunch outside the canteen."

 

The campaign will be rolled out on TV and digital platforms. 

 

CREDITS: 

Client: KFC India

Agency: Ogilvy India

 

Creative:

Chief creative officer, North: Ritu Sharda

Executive creative director: Shailender Mahajan

Executive creative director: Kingshuk Dey

Creative director: Pankaj Chauhan

Senior creative director: Srikanta Behera

Associate creative director: Shahbaz Khan 

Creative controller: Saptarishi Chakrabarti

 

Account management:

Executive vice president: Sharad Phalgun 

Client services director: Chandini Ahuja

Account director: Shreya Bhalla

 

Planning:

Head of strategic planning: Rohitash Srivastava

VP planning: Pritish Mukherjee

Senior planning director: Rupa Roy

 

 

Source:
Campaign India

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