Contract ropes in Shruti Varma to run Tata Docomo account

Contract Advertising has roped in Shruti Varma as SVP to head the agency’s newly won Tata Docomo business. She moves from Havas Worldwide and will be based in NCR.

 

At Havas, she spent close to eight years and was heading the Reckitt Benckiser account for India and recently SE Asia, informed a Contract statement. At Contract, she will report to Shivaji Dasgupta, SVP and GM, Contract Delhi.

 

On the appointment, Dasgupta said, “Contract has always been a melting pot of great talent and Shruti is a very welcome addition to the pool. She has the right blend of strategic acumen and operational mastery to be a highly successful business leader for us. I am certain she will have a long and fruitful innings with Contract.”

 

“I have worked on leader brands and I have worked on challenger brands. And I think I have contributed in meaningful ways in turning some challenger brands into leader brands. And that’s what’s exciting about our business. I hope that together with the amazing talent at Contract, I would help do the same for Tata Docomo. The challenges will be many. But then, what’s advertising without a little adrenaline rush,” said Varma.

 

Prior to Havas, Varma was at Bates for over three years. She started her career in research with IMRB.