Campaign India Team
Jul 08, 2015

Contract Advertising to handle creative duties for Sansui TVs

There was no multi-agency pitch involved

Contract Advertising to handle creative duties for Sansui TVs
Contract Advertising has bagged the creative mandate for Sansui. There was no multi-agency pitch, and the business was handed to the agency on the basis of its credentials, informed an agency statement. 
 
Amitabh Tiwari, COO, Sansui, said, “We are at an exciting phase for the brand. With this new range of products, we aim to achieve a new position in the market and offer our customers best technology at great value.”
 
The agency will manage the creative for the range of television sets from the brand. 
 
Rana Barua, CEO, Contract Advertising, said, “We are excited with the new opportunity awarded to us. We take pride in developing challenger brands and with Sansui reinventing itself, we feel this partnership has been forged at the right moment.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

4 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

6 hours ago

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.