Contract Advertising has bagged the creative mandate for Sansui. There was no multi-agency pitch, and the business was handed to the agency on the basis of its credentials, informed an agency statement.
Amitabh Tiwari, COO, Sansui, said, “We are at an exciting phase for the brand. With this new range of products, we aim to achieve a new position in the market and offer our customers best technology at great value.”
The agency will manage the creative for the range of television sets from the brand.
Rana Barua, CEO, Contract Advertising, said, “We are excited with the new opportunity awarded to us. We take pride in developing challenger brands and with Sansui reinventing itself, we feel this partnership has been forged at the right moment.”