Campaign India Team
Aug 21, 2013

Concept PR forays into CSR consulting

BN Kumar, ED, will head ‘Concept Community Relations’

Concept PR forays into CSR consulting

Concept PR has announced the launch of a CSR division Concept Community Relations, to handle projects in the space from ideation to analysing impact on brand image.

Vivek Suchanti, chairman and MD, Concept Group, said, “With the new Companies Act making it mandatory for corporates to make CSR spend of at least 2 per cent of their net profits, we expect that the community and social development landscape to witness a sea change. This also offers a huge opportunity for corporates to give back to the society.”

The new Companies Bill stipulates that companies with net worth of Rs 500 crore, turnover of Rs 1000 crore or net profit of Rs 5 crore in a financial year must spend at least 2 per cent of its net profit (average of last three financial years) on CSR.

B N Kumar, executive director, Concept PR, will head the division. He added, “We have been advising companies on the need to concentrate on CSR as part of their social obligation rather than looking at it as a tax saver. We are now initiating an entire new division, which will advise clients with a 360-degree approach on CSR.”

“Since the boards of directors are accountable for every rupee that is spent, CSR activities may have to form part of the annual reports, much like the section on corporate governance. In the new, emerging transparency regime CSR spend will be most visible investment and the impact will therefore play a major role in a company’s image,” explained Suchanti.


Campaign India

Related Articles

Just Published

1 day ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

1 day ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

1 day ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

1 day ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author