Concept PR expands to South Africa

Concept Public Relations has announced its expansion into South Africa. 

 

With its expanded operation, the PR firm has launched Concept Digicom South Africa (CDSA) under the leadership of Srishti Sumani, CEO - South Africa, Concept Digicom. 

 

CDSA aims to help clients in the region achieve their business objectives and scale their online presence. 

 

Sumani said, "We wish to bring about a paradigm shift in the communication arena in the South African market through a combination of domain expertise, best-available local capabilities and seamless execution across the region. With Concept’s expertise and our local understanding, we will offer clients superior return-on-investment on their communication spends."

 

Ashish Jalan, managing director, Concept Public Relations, said, “Our expertise and success through the time-tested best practices, have been a driving factor to each of our national and global clients. We see a similarity with the South African market and we are totally charged and confident in providing our global delivery capabilities to them. Within adequate time we will stabilise in building and scaling across the diverse sectors of the South African markets." 

 

Jalan added, “It’s too early for us to predict, but we are hopeful to cater to at least 15 clients in one year, I will feel a little satisfied when that number reaches 100.”