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It's been an almost boring week (Week 42) in the GEC stakes with Colors remaining on top with 314 GRPs (HSM, CS4+, TAM), 73 GRPs ahead of STAR Plus at 241 GRPs. Zee was steady at 232 GRPs. Sony jumped up to 165 GRPs from 133 in the previous week. NDTV Imagine was steady at 114 GRPs. Track GECs' performance in 2009:
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.