Colors continues its momentum with 250 GRPs in week 40 according to TAM data (CS 4+).
After being exactly equal with Zee for the previous week (by bizarre coincidence, equal when seen down to the last two decimal places), Colors pulled away as the numbers revealed that Zee had dropped from 236 GRPs to 220 GRPs. The gap between STAR Plus, the current leader in the GEC stakes, and Colors was reduced to just 28 GRPs as the week saw STAR Plus drop from 298 GRPs in week 39 to 278 GRPs.
"With this week's performance, I believe that Colors has crossed the tipping point," says Gowthaman Ragothaman, leader, Mindshare South Asia. "Now one would consider STAR Plus, Colors and Zee equally; one will stop looking at them as number one, two or three," Ragothaman added.
More details of ratings tomorrow.
To all of our readers, have a great extended weekend. All those at Colors and Viacom 18 began celebrations last night.
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