Colors 2008 decodes consumer attitude towards colour

Colors India CMG 2008, a conference on colour trends in the Indian market, was recently held in Mumbai, organized by Freedom Tree Design and the Color Marketing Group. The focus of the seminar was to decode colour trends for the Indian consumer market.Latika Khosla, director, Freedom Tree Design, pointed out the paradox in the Indian colour market: that in spite of its vibrant colour palette that the country has a heritage of, it is still evolving in terms of developing its own colour trends. At the moment, the country relies on global colour trends.

by Campaign India Team