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Mar 02, 2009
Coke quenches ‘aam ki pyaas’ with Maaza
After rolling out back-to-back advertising campaigns for their aerated drinks, the soft drinks’ majors are promoting their juice drinks, ahead of the peak summer season.Titled ‘Aam ki pyaas’, the latest initiative by Coca Cola for Maaza, aims to connect with both young and old consumers across India who have a strong urge to have their favorite fruit, Mango.
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